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Best Visitor Experience Award 2019

Celebrating the finest in Scottish visitor attractions, the ASVA Best Visitor Experience Award is a prestigious industry award. We know our members are ambitious to continually develop and enhance the visitor experiences on offer, creating exceptional experiences and lasting memories for those visiting. Entering the Best Visitor Experience Award is the opportunity to showcase your attraction and shine a light on the hard work, creativity and dedication it takes to deliver an outstanding visitor experience. For 2019, the winner will be announced in a glittering Award Ceremony which will be the highlight of our Gala Dinner. This will really shine the spotlight on the winning attraction!

The Award is now in its 12th year, and we are again grateful for the continuing support of The Royal Yacht Britannia in facilitating the judging process. And this year we are delighted to welcome Brodies as our headline sponsor. Sponsoring the ASVA Awards was a natural fit for Brodies, according to Ann Hameda, their Regional Sales Manager, as:
“Brodies are a long standing trade member of ASVA and are privileged to supply a number of members with our traditionally hand roasted coffee, skilfully blended teas, luxury handmade chocolates and cakes in their catering and retail outlets. We are delighted to be the inaugural Headline Sponsor for the ASVA Awards 2019. We pride ourselves on supplying artisan produce of the highest quality, and as such we are delighted to partner with the ASVA Awards to help promote, inspire and celebrate the very best in quality in the Visitor Attractions industry.
We look forward to celebrating with the winners and finalists of the ASVA Awards at the Gala Dinner at Crieff Hydro on Thursday 7th November. The very best of luck to all entrants!”

Looking back to last year, the 2018 Award was won by new ASVA members, the Isle of Arran Distillery and Visitor Centre. Reflecting on the process of entering and then winning the Award, Visitor Centre Manager, Gerard Tattersfield, commented: “Our application for last year’s ASVA awards was a rewarding task to undertake. The questions on the application form are very well constructed and answering them fully allows you to really look hard at what you are doing as a business to put the visitor at the centre of everything that you do on a daily basis. We took our time completing the application to consider all of the aspects of our Visitor Centre that we feel really set it apart from others. Articulating these points of difference was a rewarding thing to do, and we shared it around various team members in order to gain their perspective on what makes us stand out. It was such an exciting surprise to win the ASVA Best Visitor Experience Award for 2018. There are so many wonderfully different visitor experiences to be had throughout Scotland, that to be voted the best, especially by your industry peers is amazing and very humbling. The whole team here at Lochranza Distillery always give their enthusiastic best to all our customers, whether Touring the Distillery, tasting our wonderful Arran Single Malt Whisky or enjoying our relaxing Casks Café Bar. It also gives us a real sense of pride, knowing it’s as much to do with the people rather than simply the place”.

And if you need any further persuasion about why your attraction should enter the 2019 ASVA Best Visitor Experience Award, here are our top 5 tips:
• Completing the application form is a great way to reflect on recent achievements and innovations;
• Success gives a real boost to team morale;
• It can generate great publicity for your attraction…
• As well as fantastic recognition from within the industry;
• It’s free to enter!

The deadline for entries to be submitted is 5pm on Friday 29th March.

Award Guidelines:

If you are applying for this award, please remember the following:
  • Attractions entering the Award must be ASVA members.
  • Entries will be judged on the actual visitor experience during the visit but the application forms a crucial part of the pre assessment process.

  • All applicants will be visited. During the initial visit, the site will be judged on how closely it meets its own description of what it does, so you need to deliver exactly what you promise and every time!

  • A shortlist will be drawn up, which will be announced in October. All of the sites on the shortlist will be visited by the judging panel, chaired by Britannia Chief Executive, Bob Downie.

  • The winner will be announced during the Awards Ceremony at the ASVA Conference Gala Dinner on Thursday 7th November. This will take place at Crieff Hydro Hotel.

  • Please remember that 2018 Best Visitor Experience Finalists are not eligible to apply for this year’s award. Also, please note, in order to encourage as many new entries as possible, if you have entered 2 or more times in the past 5 years and have not been shortlisted as a finalist, you cannot re-apply, unless you can show that you have made very significant investment and changes to improve the overall visitor experience.
  • We would encourage only a maximum of 2 entries from multi-site operators.
  • Please note that you are not able to save your application as you go so you may want to have your entry prepared in advance. Any questions, please contact
Entries now closed
Please note that our ASVA Best Visitor Experience Award is now closed.

The shortlist for this Award will be announced in October.
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