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Chivas Brothers Ltd

Brand Home Manager

Application Deadline: Monday 23rd September 2019

Bring The Glenlivet towards Speyside Single Malts leadership by moving from Visitor Centre / Traditional Distillery Tours to a Brand Home enhancing uniqueness of the Whisky Experience while highlighting Scotland’s incredible destination.

Responsible for the management, development and business achievement of all the strategic and operational activities at The Glenlivet Brand Home to ensure the delivery of outstanding customer experience as well as net revenue and profit objectives.

• Report to the Marketing Manager Brand Homes (based in London)
• 2 Direct Reports
• Team of up to 20 (permanent and seasonal people)
• Key relationship Internal
o Entire Brand Home staff
o Single Malts Marketing Team
o The Glenlivet distillery management and staff at all levels
• Key relationship External
o Brand Home customers
o Local business / tour operators
o Key contractors and suppliers for the Brand Home
o Local / National tourism bodies and business Groups

Job based in the Glenlivet Estate, Speyside, Ballindalloch AB37 9DB - Mandatory to be based in Speyside for this job Few travels in Scotland / London to be expected (once a month)

Key Responsibilities:

• Grow the business, place great value on everything from tour admission to retail experience to whisky tasting and deliver against the P&L targets (revenue and profit) that quantify that success.
• Follow KPI’s. Report and communicate to management with transparent and positive mindset.
• Develop CRM & Social media & On Line Strategy making sure customer experience is at the level of The Glenlivet brand ambition before, during, after visit.
• Manage staff, rotation plans, formal and informal team meeting. Ensure motivation and KPI’s achievement through appropriate incentive programme.
• Provide regular and deep training for the staff on product knowledge, retail skills, selling techniques, brand advocacy, whisky experience.
• Exceed business objectives, closely monitor sales and margin for Whisky / POS, constantly optimising product range and customer offer.
• Define and implement new experiences, new merchandising plans, new retail product offers so as to systematically increase level of experience and average spend per head.
• Increase awareness of the Glenlivet Brand Home towards Speyside (Hotels, Golf Resort, Restaurants, Castle…).

Skills & Experience

• Senior Level Experience as a Retail Director and Brand Home Director is an absolute must for this role – preferably in the leisure, luxury, guest-service.
• Significant Experience in Large Staff Management – ability to manage, inspire, lead and gain the respect of the entire Brand Home team.
• Strong knowledge in Project Management – ability to plan and execute projects, both large and small ones, in a timely and cost-effective manner – ability to set up structure and processes for projects, setting clear objectives, resources, planning, budget and meetings.
• Business acumen – must possess a solid understanding of business in respect of costs and profit.
• Background in Marketing, using understanding of business management to meet operational KPI’s, using brand knowledge to meet customers’ expectations.
• Degree qualified in relevant subject.
• Knowledge and passion for whisky category.

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