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Chivas Brothers Ltd

Retail Leader

Application Deadline: Monday 23rd September 2019

Bring The Glenlivet towards Speyside Single Malts leadership by moving from Visitor Centre / Traditional Distillery Tours to a Brand Home enhancing uniqueness of the Whisky Experience while highlighting Scotland’s incredible destination.


Responsible for the retail management at The Glenlivet Brand Home to ensure the delivery of outstanding customer experience as well as retail net revenue and profit objectives. Additionally, the Retail Leader will be expected to model positive behaviours such as proactive consumer engagement, immersive storytelling, task delegation and leadership

• Report to the Brand Home Manager
• 2 Direct Reports
• Team of up to 10 people (Permanent and Seasonal)
• Key relationship internal: Brand Home staff, Single Malt marketing team, Experience Leader & Experience team
• Key relationship external: Retail Suppliers, Brand Home Customers

Job based in the Glenlivet Estate, Speyside, Ballindalloch AB37 9DB - Mandatory to be based in Speyside for this job Few travels in Scotland / London to be expected (once a month)

Key Responsibilities:

• Grow the retail business, place great value on retail experience to deliver against the P&L targets (revenue and profit) that quantify that success.
• Exceed retail business objectives, closely monitor sales and margin for Whisky and POS, constantly optimise product range and customer offer.
• Lead a team of 2 permanent people and up to 8 seasonal people. Ensure staff is appropriately rewarded & trained in the main areas (product knowledge, retail skills, selling techniques, brand advocacy).
• Ensure daily, monthly, quarterly KPI monitoring and systematic report to management on consistent / reliable / comprehensive dashboards.
• Develop and implement on line strategy - e-store, website, CRM, social media to make sure the customer experience is at the level of the Glenlivet brand ambition before, during, after visit.
• Define and implement price positioning, new merchandising plans, new retail product offers, new in store whisky experience to systematically enhance the experience and increase average spend per head in line with KPI’s.
• Oversee effective stock counting having a perfect match between the till stocks and the physical stocks.

Skills & Experience

• Previous Senior Level Experience as a Retail Director / Shop Manager is an absolute must, preferably in International Luxury or Hospitality Brands.
• Strong Leadership Skills with significant experience in Management and ability to manage a large (up to 10 permanent and seasonal people).
• Substantial Merchandising knowledge with proven success of Merchandising plan recommendation and implementation.
• Background in Marketing, understanding of retail management to meet operational KPI’s, revenue and profit targets.
• Solid Experience in managing inventory, product assortment, orders, stock cover … and relationship with key suppliers.
• Retail software knowledge and Tech saavy are mandatory skills.
• Degree qualified in relevant subject
• Knowledge and passion for whisky category is an advantage.

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