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V&A Dundee

Media Officer

Application Deadline: Friday 24th January 2020

Role Profile

This is an exciting, fast-paced media role promoting V&A Dundee’s exhibitions and activities, with wide scope for a media professional to devise and deliver creative media campaigns, collaborating with curators, designers and other experts.

The Media Officer will help build profile and understanding of V&A Dundee, as well as engaging audiences and driving visits to the museum, exhibitions and events. The role also supports filming and location activity, supporting both profile and income generation.

This would suit a candidate with experience of media relations, working in the media, or both.

This is a re-advertised role and previous applicants need not apply.

Key Responsibilities

  • Develop and implement media and communication strategies which build V&A Dundee’s profile internationally, communicating to audiences, stakeholders and funders and creating better awareness of our collections, expertise, design heritage and innovation.

  • Research, write and issue press releases, media articles and other communications as appropriate working with senior colleagues to approve key messages.

  • Identify, plan and implement high impact and effective media events, briefings and photo/film opportunities which support V&A Dundee’s strategic objectives.

  • Develop, pitch and place features, news, comment and visual storytelling ideas as well as media partnership proposals.

  • Work with the Director of Audiences & Media and the Communications and Media Manager to develop and implement communication strategies which deliver to the organisation’s strategic business plan objectives.

  • Contribute to the press office service, helping protect Design Dundee Limited/V&A Dundee’s reputation through proactive media activity and crisis management.

  • Liaise with the media for both proactive PR and issues management, acting as a spokesperson. On a daily basis, determine lines to take on media enquiries, consulting with stakeholders as required.

  • Help deliver integrated Audiences and Media campaigns driving engagement and visits to the museum, exhibitions, events and the online offer, including within the team taking a lead on appropriate campaigns and projects.

  • Work with the Communications and Media Manager to develop external relationships with broadcasters and independent production companies, with a view to securing major filming opportunities about the museum, supporting the strategic aim of high-profile publicity and commercial sustainability.

  • Work with the Communications and Media Manager to develop external relationships with film and TV production companies seeking commercial hire of V&A Dundee as a location, liaising with location managers, producers and directors, and ensuring their production requirements are considered in collaboration with internal and external representatives: Screen Scotland, TayScreen, Creative Scotland, VisitScotland, Visitor Operations and Exhibitions.

  • Work with the Communications and Media Manager to manage filming opportunities on behalf of V&A Dundee and in collaboration with partners.

  • Develop content to be used and adapted by other members of the Audience and Media team, including digital and marketing, working with other departments to develop audience-focused messaging.

  • Manage external suppliers such as PR agencies, freelancers, copywriters, content contributors, film producers and photographers to help deliver the department’s communications objectives.

  • Deputise for the Communications and Media Manager, including managing any media risk or crisis and providing advice to senior management and the board.

  • Be available out-of-hours in emergencies or to respond to urgent enquiries on an occasional basis.

  • Any other duties determined to be reasonable for this position.

Person Specification


  • Experience of media relations or working in the media (at least three years).

  • Excellent writing and editorial skills.

  • Understanding of the media at a local, specialist, national and international level.

  • Experience of developing and delivering media communications plans.

  • Experience of managing events and filming.

  • Skills in preparing compelling materials and statements for the media as well as a range of other audiences.

  • Ability to communicate with credibility and authority, presenting a compelling point of view.

  • An ability to work confidentially, handling sensitive information

  • An ability to act as a spokesperson for the organisation when required.

  • Ability to advise staff and senior management, especially over sensitive media or confidential issues.

  • A good influencer, able to communicate with credibility presenting a compelling point of view.

  • Resilient under pressure and at ease with multiple deadlines.

  • Relevant media/PR/communications degree or equivalent experience.

  • Creative and lateral thinking ability, and resilient under pressure.

  • Self-motivated, proactive and willingness to ‘go the extra mile’.

  • Willingness to travel.


  • Knowledge of PR and media communications in cultural environments and enabling marketing, learning, access, income generation and fundraising.

  • Knowledge of communications for specialist audiences in learning or business environments.

  • Understanding of web and social media channels as communications tools and evidence of creative integration with traditional media.

  • Experience maintaining social media profiles/blogs.

How to Apply

Applicants are asked to submit the following through V&A Dundee's online recruitment system:

  • A covering letter, of no more than 500 words, outlining why you want to work for V&A Dundee.

  • A CV covering your relevant experience and current salary, of no more than two A4 sides. Please include details of two referees.

  • A separate document, outlining up to three relevant media campaigns you have run, including online links and/or images of media coverage

Deadline for applications: no later than 17.00, Friday 24 January 2020.

Interviews will be held on Wednesday 5 February 2020 in Dundee.

V&A Dundee is committed to equal opportunities and welcomes applications from all sections of the community.

For further information, please contact

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