Jobs

JOB PURPOSE

This role is responsible for delivering communications activity which drives support for the National Trust for Scotland as a charity and particularly our projects, properties and events, in line with the Trust’s overall marketing, communications and audience strategies. The postholder collaborates with stakeholders across the Trust supporting both local and national organisational objectives.

This role will focus on supporting the Trust’s regional teams in sharing updates and promoting activities and events at their places, as well as working on a range of other national projects and programmes. Working collaboratively and flexibly with another Communications Executive, this role will support the Communications Manager in proactively identifying communications opportunities from a variety of stakeholders to promote the full range of the Trust’s activity in delivering its strategy – Nature, Beauty and Heritage for Everyone.

KEY RESPONSIBILITIES

Support the Communications Manager and Head of Communications to develop, coordinate and deliver integrated communications plans and content to target new and core audiences, contributing to the delivery of the Trust’s 10-year strategy

Work with colleagues and properties to plan, research, write and deliver proactive and reactive media relations and reputational management through the production of media information and statements, press releases, web stories, other comms materials, and events on a range of activities and projects, working with any regional communications and marketing colleagues as appropriate

Support properties by identifying and generating coverage in earned and owned media across the season (including Easter, Summer, Halloween, Christmas), delivering an integrated programme of communications activity

Maintain PR/media planning calendar, in coordination with colleagues and external suppliers, to support forward PR planning and feed into wider Comms team and A&S planning activity

Work with the Trust’s Social Media, Marketing, Membership and Fundraising teams to ensure that media activity aligns with and amplifies their activity, and vice versa, where appropriate and monitoring, tracking and reporting on delivery of comms targets / conditions from funders and other stakeholders, in coordination with the relevant team

Pitch stories, issue press releases, manage and maintain media contacts and monitor and log the Trust’s media responses to act as a reference point for future media, supporter & stakeholder queries

Work with wider directorate colleagues and property teams on the rolling production of photography and videography for media and other external comms channels, including helping to prepare creative briefs for external suppliers and property teams, supervise shoots and manage sign off and publication processes

Maintain and build current media photography and video libraries, coordinating with colleagues including Digital Collections Asset Manager, to provide up-to-date images for media

Lead on daily press monitoring and cuttings services, ensuring that all media coverage is reviewed, tagged and stored, and highlighting coverage achieved from media activity to colleagues around the organization

Attend and contribute to key meetings in Audiences & Support directorate and other directorates to ensure an integrated approach across all communications activity, and in line with the Trust’s overall communications, marketing and audience strategies

Proactively build and maintain strong relationships across the Trust so that PR opportunities can be maximised and built into the wider activity arranged by the Communications team, spending time onsite where practical

Provide support for the wider communications team, including internal communications, social media and filming, as required

Application Deadline: Sunday 08/09/2024