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New Lanark World Heritage Site is a beautifully preserved 18th-century mill village nestled in the picturesque Clyde Valley in Scotland. Renowned for its historical significance and stunning natural beauty, New Lanark offers visitors a unique blend of cultural heritage and scenic landscapes. The site includes a range of attractions such as a hotel, visitor centre, leisure club, historic textile mills, cafés, and retail shops. As a UNESCO World Heritage Site, New Lanark is dedicated to preserving its rich history while providing engaging and educational experiences for all visitors. Joining our team means becoming part of a vibrant community focused on heritage conservation, education, and tourism.

Job Summary:
New Lanark World Heritage Site is seeking a dynamic and creative Marketing & Events Officer to join our team. The successful candidate will be responsible for managing all social media activity for our diverse range of businesses, planning and executing engaging events, managing website content and contributing to our overall marketing strategy. This role requires a proactive approach, excellent organisational skills, and the ability to work collaboratively with various operational teams.

Key Responsibilities:

Social Media Management:
• Oversee and manage social media accounts for the hotel, visitor attraction, leisure club, textiles, café, and retail outlets.
• Develop and implement social media strategies and campaigns to enhance brand visibility and engagement.
• Create, schedule, and publish compelling content across all platforms.
• Monitor social media channels, proactively responding to comments and messages in a timely manner.
• Analyse social media performance and generate reports to inform future strategies.
• Stay updated with the latest social media trends and best practices.

Event Planning and Management:

• Develop a comprehensive calendar of events for New Lanark World Heritage Site.
• Generate innovative event ideas that attract diverse audiences and enhance visitor experience.
• Plan, organise, and execute events, ensuring all logistical details are managed effectively.
• Collaborate with operational teams to ensure seamless delivery of events on the day.
• Forecast and manage the profit and loss (P&L) for each event, ensuring financial objectives are met.
• Coordinate with vendors, sponsors, and partners to enhance event offerings.

Marketing and Communications:

• Explore and utilise various marketing channels to raise awareness of New Lanark World Heritage Site.
• Liaise with press and media outlets to secure coverage and manage public relations.
• Create and distribute press releases, ensuring consistent and positive messaging.
• Investigate opportunities for travel trade, groups, and destination management companies to promote the site.
• Design and produce marketing materials including posters, leaflets, and digital artwork.
• Conduct market research to understand visitor demographics and preferences, informing targeted marketing efforts.

Website Management:

• Update and maintain website content, ensuring it is current, accurate, and engaging.
• Follow brand guidelines to ensure a consistent and professional online presence.
• Work with web developers and designers to implement new features and improvements.
• Monitor website analytics to track performance and identify areas for improvement.

Additional Duties:
• Maintain an up-to-date knowledge of industry trends and competitor activities.
• Assist with other marketing and event-related tasks as required.
• Ensure all marketing activities comply with relevant legal regulations and ethical standards.
• Contribute to the overall strategic planning and development of the site’s marketing and events initiatives.

Qualifications and Skills:
• A marketing degree or similar qualification or experience is necessary
• Proven experience in social media management, event planning, and marketing.
• Strong written and verbal communication skills.
• Creative thinker with the ability to generate innovative ideas.
• Excellent organisational and multitasking abilities.
• Strong written communication skills and an eye for detail
• Proficient in using social media management tools and graphic design software.
• Ability to work independently and as part of a team.
• Flexible approach to working hours, with the ability to work weekends and evenings as required.

What We Offer:
• A unique and inspiring work environment within a UNESCO World Heritage Site.
• Opportunities for professional development and career advancement.
• A supportive and collaborative team culture.
• Competitive salary and benefits package.

How to Apply:
Interested candidates are invited to submit their resume and a cover letter outlining their suitability for the role to:

John Stirrat
Head of Operations
E: john.stirrat@newlanark.org

Join us at New Lanark World Heritage Site and be a part of preserving history while creating unforgettable experiences for our visitors.