Jobs

The Marketing Manager will develop and implement integrated insight-driven marketing campaigns to build a strong brand profile for V&A Dundee and support income generation by driving visits to the museum, exhibitions, events, shop and Tatha Bar & Kitchen.

This dynamic, fast-paced role promotes V&A Dundee as a must-see international visitor attraction, through a performance-led approach, actively developing growth audiences, taking through the funnel to conversion.

Duties and Responsibilities
– Create and implement effective multi-channel marketing campaigns to develop audiences and drive visits to V&A Dundee exhibitions, events, shop and Tatha Bar & Kitchen.
– Use audience insight and all available data to inform integrated, insight-driven marketing through a performance-led approach, maximising the use of CRM systems and automation.
– Maximise income generation by working with the Membership and Retail teams as well as catering partners on collaborative marketing and promotion, ensuring this is brand-aligned and integrated across V&A Dundee activity.
– Deliver a broad range of marketing activity across print, online, partner promotions, e-marketing, social media, and advertising, including development of micro campaigns to reach new audiences.
– Monitor and report on campaign performance for owned and paid channels to learn from past activity, iterate and constantly improve marketing outcomes.
– Manage the cross-organisational What’s On process, ensuring a smooth promotion pipeline to maximise the reach and impact of each event
Manage external designers, media buyers, creative agencies, copywriters and distribution houses.
– Develop strategic partnerships with leading industry brands including hospitality and accommodation providers, transport providers, online travel agents and review sites.
Liaise with city tourism partners to ensure V&A Dundee is embedded in city-wide marketing initiatives
– Play an active role in internally championing the V&A brand, helping embed it across the organisation
– Be available out-of-hours to undertake planned activity on an occasional basis.
– Any other duties determined to be reasonable for this position.

Person specification
Essential
– An experienced digital marketer with hands-on marketing experience of running successful paid campaigns
– Proven understanding of managing a high-profile brand or a large public-facing organisation
– Proven experience of developing and implementing successful multi-channel, multi-market campaigns which deliver to organisational objectives, targets and KPIs.
– Ability to write standout, engaging copy
– Proficient in relevant campaign management and analytics tools such as Meta Business Suite, Ads Manager, Google Analytics, Google Search Console
– Demonstrable experience of working with Email Service Providers and CRM systems (ie. DotDigital and Spektrix)
– Experience of working with CMS to update event/campaign landing pages (ie. Storyblok)
– Creative approach to problem solving
– Strong network of contacts in marketing, lifestyle and leisure industries to generate partnerships
– Communicates with credibility and authority to help others hit deadlines and fulfil briefs
– Self-motivated, proactive and willingness to ‘go the extra mile’
– Relevant degree or post-graduate qualification or equivalent significant experience

Desirable

– Knowledge of the cultural, creative, tourism or education sectors.
– Knowledge of Google Ad Grant for charities
– Experience of audience segmentation models
– Experience of ecommerce platforms, such as Shopify
– Understanding of the tourism ecosystem, trends and opportunities.

Application Deadline: Thursday 28/11/2024