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ASVA Marketing Workshop

2nd May | 10.30am to 3.30pm
Delegate Price: £50.00
The popular ASVA Marketing Workshop will be held this year on Thursday 2nd May. A key event for attraction marketeers to share knowledge and experience with their industry colleagues, this is always a really popular event in our calendar!

It will feature presentations from all 3 of the finalists for the 2018 ASVA Marketing Award.

Julie Trevisan-Hunter and Rosie Willmot will be giving an insight into their award winning campaign celebrating the 30th Anniversary of The Scotch Whisky Experience. Our Marketing Award judges praised the campaign for having clear goals and objectives, and using a great range of tactics. It was also really successful in developing partnerships with a wide range of organisations, raising the profile of not just SWE but whisky tourism and Scotland.

We’ll hear from Edinburgh Dungeon’s Emma Jamieson talking about the launch of their ‘Braveheart’s Revenge’ campaign, a well thought out and exciting campaign which worked with a range of partners and showed great creativity. Ben Supple from RZSS will talk about their #WeeHamish campaign which capitalised on an unpredicted and unpredictable event, building team ability and confidence as well as generating great results in terms of numbers, spend and activity.

Also joining us will be Jenni Steele, Film and Creative Industries Manager with VisitScotland. Jenni will be giving us an insight into how attractions can maximise and capitalise on the opportunities presented by film and cultural tourism.

As well as hearing about the successful marketing campaigns, the workshop will offer the opportunity for networking and the chance for delegates to share experiences, tips and ideas with fellow industry marketing colleagues.

We anticipate this event booking up really quickly so please don’t hesitate to book your places if you would like to attend.

The venue will be the City Art Centre in Edinburgh.

The delegate fee for ASVA members is £50 plus vat and will include lunch. (The non-member rate is £80 plus vat).

Cancellation of attendance must be given in writing and received by ASVA via email at at least 7 days prior to the event in order to be entitled to receive a refund. Non-attendance or cancellation of attendance given within 7 days of the event will be non-refundable.
ASVA Marketing Workshop
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