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Results-Driven Digital Marketing for Visitor Attractions: The Essential Guide

23rd January | 9.30am to 2pm
Delegate Price: £85.00
Are you starting out or needing an update on digital marketing but lacking the core skills? Learn the key principles of digital marketing and how to develop results-focused essential skills using the right tools. From identifying the right channel to evaluating campaign performance for your attraction.
This workshop has been developed to help your attraction identify the online demand for your product or service. You will learn the essential principles of digital marketing and how to apply these to your attraction with practical take aways you can implement straight away.

Workshop Content
• Key principles of digital marketing and a results-driven approach
• Using the right tools and data to inform the design and development of your website
• SEO basics and how to get more traffic from Google
• Increase engagement through social media
• The importance of reviews and user generated content
• Build lasting relationships through email and customer experience management

The session includes live demos featuring free online applications and tools. Delegates may bring their own devices to access the tools during the session. Please be aware that some of the tools require you to have a Google account.

What do I need to bring?
Delegates can bring a device (laptop, tablet, smartphone) to access the tools discussed. Please note that you require a Google account to access some of these tools.

Who should attend?
This workshop is aimed at business owners and managers who understand the business benefits of digital and are ready to invest in digital solutions to grow their businesses.
It may be beneficial but not essential for delegates to have attended the Digital Boost workshop “Digital Marketing Strategy” which provides a basic digital marketing foundation.

What will you learn?
• How to develop a plan with performance measures
• How to brief or begin the website design and development process
• What Google likes and looks for in a website
• What to do and what not to do when developing a social media plan
• How to manage user reviews and deal with online complaints
• Email campaign management

This workshop will be held in Glasgow city centre, at Mackintosh at the Willow.

9.30am-10am: registration, tea/ coffee available
10am to 1pm: Workshop
1pm-2pm: Networking Lunch

Costs and Further info
The delegate fee for ASVA members is £85 plus vat and is £150 plus vat for non-members.
Cancellation of attendance must be given in writing and received by ASVA via email at at least 7 days prior to the event in order to be entitled to receive a refund. Non-attendance or cancellation of attendance given within 7 days of the event will be non-refundable.
Results-Driven Digital Marketing for Visitor Attractions: The Essential Guide
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