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Live Video and Instant Messaging for Visitor Attractions

23rd April | 9.30am to 2pm
Delegate Price: £85.00
This practical workshop covers two social and digital media features which are rapidly gaining a foothold in tourism and travel across the world, opening up new channels to wow and inspire potential visitors and supercharge the customer experience.

Live Video – Taking video content to the next level, a feature now offered by all major social media platforms, Live Video is an opportunity for you to share an authentic and personal firsthand view of the amazing things to see, do or eat in and around your business and inspire new customers to visit and past customer to return. We will show you step-by-step how to take a Live Video (you can follow the steps on your own device), discuss the types of content people want to see, and share some tips and tricks to make you more confident in tackling this popular medium!

Instant Messaging – Allowing customers to get in touch with you at a click of a button can elevate the customer experience and put your business above the rest, whether it is for general enquiries, customer service, or a quick restaurant recommendation. We’ll show you how to set up and make the most of Facebook Messenger features (including adding it to your website) and how instant messengers can help internal communication become more efficient.

Workshop Content
• Overview of Live Video platforms (including Facebook Live, Instagram Live)
• Setting up a Live Video (we will be using Facebook Live for this)
• Types of Live Video content relevant to tourism businesses
• Planning a Live Video session
• Live Video best practice
• Overview of instant messaging services
• Setting up Facebook Messenger instant replies and holding messages
• Adding Facebook Messenger to a website
• Using instant messaging for customer service
• Instant messengers as an internal communications tool

What do you need to bring?
Delegates can bring a smartphone or tablet with the following apps installed:

• Facebook Pages (This is a separate app to the regular Facebook app!)
• Facebook Messenger
• Instagram (optional)

Who should attend?
This workshop is aimed at those managing and/or responsible for social media content and customer service. We recommend that those attending have a Facebook company page set up and are familiar with using Facebook business pages and other social media platforms for business purposes.

What will you learn?
• How to plan and manage a Live Video session
• How to physically take a Live Video
• How to set up and manage Facebook Messenger
• How to use an instant messaging service for internal communication

This workshop will be held in a venue in central Inverness, at the Inverness Museum and Art Gallery.

9.30am-10am: registration, tea/ coffee available
10am to 1pm: Workshop
1pm-2pm: Networking Lunch

Costs and Further info
The delegate fee for ASVA members is £85 plus vat and is £150 plus vat for non-members.
Cancellation of attendance must be given in writing and received by ASVA via email at at least 7 days prior to the event in order to be entitled to receive a refund. Non-attendance or cancellation of attendance given within 7 days of the event will be non-refundable.
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Live Video and Instant Messaging for Visitor Attractions
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