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Tourist Information Centre

Background
At the ASVA Conference in 2016 we were introduced to the team from Visit Tromsø who were attending the conference. They were moving their existing Tourist Information Centre into a new purpose built space within the newly built Tromsø Ferry and Cruise Terminal. The move would see the Tourist Information Centre transition from a traditional TIC to a modern, dynamic and interactive visitor experience.

What did we do?
We worked with the client team to develop a strategic masterplan for the visitor experience that would allow the centre to evolve over time, as budget and additional support became available.

Our design process began by looking at the visitor flow throughout the space allowing for gathering spaces (pre-tour), an interactive exhibition, café and retail to comfortably sit alongside leaflet displays and ticketing services.

Natural materials, left in a raw state were used to create the displays and house audio visual, interactive elements and feature displays. A central touch table has an interactive map which reveals the stories of the Arctic and encourages visitors to experience it for themselves. A muted colour palette was chosen to reflect the surrounding area and landscape.

Bright provided the planning and design and remote project management. Local craftsmen and builders were brought on board to create and fit the interiors. The whole project was completed with only one site visit with the remaining project review meetings conducted by Skype. And yes, the team did manage to catch the Aurora Borealis while they were there!
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Tourist Information Centre
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