Ashleigh Davidson is the Head of Business Development for Diageo’s portfolio of whisky experiences across Scotland, where she leads commercial growth and shapes strategy and partnerships across a diverse portfolio of attractions.
She is a purpose-driven tourism leader with a proven record of delivering strategic transformation across business and leisure attractions of all sizes. Ashleigh’s experience spans commercial strategy, governance and championing an insight-led culture within attractions.
Guided by a core purpose of creating experiences that inspire emotional connection and lasting impact, she is committed to strengthening Scotland’s visitor economy and ensuring every guest leaves as an advocate for the nation.