Inspiring, representing and supporting visitor attractions throughout Scotland
Find out what ASVA can do to help you create world class visitor experiences.
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Representing attractions of all sizes from all parts of Scotland for over 30 years
With over 240 organisations in membership, representing almost 500 individual sites across the country, ASVA connects the attractions sector together, providing advice, information, statistics, networking and training.
ASVA Updates and Events
Please see below for our recent news articles and also details of current and upcoming events, all of which are bookable online.
Added: 25 Nov 2025
ASVA Celebrates Scotland’s Extraordinary Talent at the …
On 19 November 2025, ASVA proudly announced the winners of the Scottish Attractions Inspiring People Awards 2025, honouring the […]
Added: 09 Oct 2025
Join the ASVA Board – Nominations Now Open
ASVA’s vision is World Class Scottish Attractions. We are seeking to appoint three new Directors from ASVA members who can […]
Added: 07 Oct 2025
Celebrating ASVA Members at the Scottish Thistle Awards
We’re delighted to celebrate our ASVA members who have been named regional finalists in this year’s Scottish Thistle […]
Added: 08 Sep 2025
Making your Destination Irresistible for Tour Group …
Tourism plays a vital role in the success of many Scottish businesses. And with good reason. According to recent stats […]
Added: 08 Sep 2025
Age Inclusive Workplaces – Attracting and Supporting …
Tourism depends on people – both staff and visitors. From frontline teams to managers, creating a motivated and supported […]
Added: 16 Jul 2025
ASVA Members make the Thistle Awards Shortlist
Scottish Attractions Shine at Thistle Awards with 34 […]
Added: 24 Jun 2025
ASVA Annual Conference Launch 2025
Tickets are now on sale for the ASVA Annual Conference 2025! Join us on Wednesday 19th November at Perth Concert Hall for a day packed with insights, […]
Added: 09 Jun 2025
Discover What’s New – Read the Latest E-Zine!
Scotland’s visitor attractions are brimming with exciting developments, creative exhibitions, and milestone celebrations. With so much going on, […]
Added: 27 Mar 2025
ASVA announces launch of sector-led Quality Scheme for …
Scotland’s visitor attractions will soon have a Quality Assurance scheme designed by the industry, for the industry, and […]
Exceeding Visitor Expectations
The Treehouse (Scottish Canals), Carsegate Road, Inverness
Start Time
09:15 AM
End Time
16:30 PM
We’re delighted to once again offer our acclaimed […]
Exceeding Visitor Expectations
Culloden Battlefield Visitor Centre, Culloden Moor, Inverness
Start Time
09:15 AM
End Time
16:30 PM
We’re delighted to once again offer our acclaimed […]
The Perfect Blend: Human Led Digital Assisted Experiences
Online
Start Time
10:30 AM
End Time
11:30 AM
It can often feel like the human and digital ways of engaging visitors are at war with each other, especially with visitors now craving more human […]
ASVA Member Exchange: Visitor Experience & Engagement
Online
Start Time
10:30 AM
End Time
11:30 AM
Exclusive to ASVA Members This event will provide a structured yet informal opportunity for ASVA members to come together to share experiences, […]
ASVA Member Exchange: Insights, Strategy, & Marketing
Online
Start Time
10:30 AM
End Time
11:30 AM
Exclusive to ASVA Members This session will provide a practical forum for members to explore insight-led strategy and marketing. The Exchange […]
Exceeding Visitor Expectations
Edinburgh, venue tbc
Start Time
09:15 AM
End Time
16:30 PM
We’re delighted to once again offer our acclaimed […]
Planning for 2026: Demand, Perception and Performance in …
Online
Start Time
10:30 AM
End Time
11:30 AM
As Scottish visitor attractions plan for 2026, understanding the domestic Scottish market has never been more important. With […]
Exceeding Visitor Expectations
The Tolbooth, Jail Wynd, Stirling, FK8 1DE
Start Time
09:15 AM
End Time
16:30 PM
We’re delighted to once again offer our acclaimed […]
Learning Journey to Trimontium Museum
Trimontium Museum, Market Square, Melrose TD6 9PN
Start Time
13:30 PM
End Time
16:30 PM
We are delighted to be bringing back our popular In-Person Learning Journeys. Exclusively for ASVA […]
How we support you
With over 30 years’ experience of working with and for the attractions sector, we have developed an approach that offers real, tangible membership benefits.
Advocacy
We are the official trade body for the attractions sector in Scotland. We are the recognised voice of the industry and input directly to key decision makers within the Scottish Government, VisitScotland and the Enterprise Agencies. We seek out the views of our members and raise their concerns with those that can make a difference to the sector.
Signposting
To a range of resources and support that is available to you, as a Scottish visitor attraction. You will also be able to participate in our Development Programme which features a range of opportunities specifically geared towards the attractions sector.
Voice
As part of our larger industry networking group, membership of ASVA gives you a louder voice than you will have on our own. It will also substantially increase your range of industry contacts.
Access
Be included in our mailing list and receive our regular industry updates. An essential resource and hugely valued by our membership.
“We exist to help drive forward quality within the industry and support our members in their aspirations”
Providing you with a clear view of the industry landscape.
We’ve been supporting, inspiring and representing Scotland’s Visitor Attraction industry since 1988.
