Geoff Morrison is a leading voice in Scottish visitor experience innovation and the Founder of Stirling Old Town Jail. With a background in heritage tourism, immersive storytelling and destination development, he has created multiple experiences, championing community-focused, sustainable growth.
Geoff also operates the Stirling Gate House Tourist Information Centre and partners in several regional tourism initiatives, with a strong focus on shining a light on incredible independent experiences.
A passionate advocate for Scotland’s attractions sector, he brings strategic insight, creativity and hands-on operational expertise to the ASVA Board, supporting members to thrive in a competitive, fast-changing landscape.