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Judy Rae ASVA Vice Chair
Judy Rae is an experienced tourism and business leader with over 20 years working across Scotland’s cultural, visitor attraction and business events sectors. With a background in business tourism, she’s passionate about the role visitor attractions and hospitality play in shaping Scotland’s places and communities.
Judy has held senior roles across the private, public and third sectors in Fife and Glasgow, leading on creative programming, place-based regeneration and commercial development contributing to Scotland’s cultural and visitor economy.
She is Vice Chair of both the Association of Scottish Visitor Attractions (ASVA) and the Tourism & Hospitality Industry Leadership Group (T&HILG). Judy cares deeply about giving the sector a strong voice and helping Scotland’s visitor economy grow in a sustainable and regenerative way.