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Age Inclusive Workplaces – Attracting and Supporting Staff, Enhancing Visitor Experience

Added: 08 Sep 2025

Tourism depends on people – both staff and visitors. From frontline teams to managers, creating a motivated and supported workforce is essential to delivering outstanding experiences and sustaining business success. With skills shortages, recruitment challenges, and an ageing workforce, employers who invest in age inclusion are better placed to attract talent, keep valuable staff, and maintain high standards of service.

It also makes business sense. Older customers are a growing market – by 2040, people aged 50+ will account for almost two-thirds of all consumer spending. Organisations that equip staff to understand and meet the needs of visitors of all ages will be best placed to capture this demand, attract repeat visits, and build lasting loyalty.

Age Scotland offer training to support this. It includes:

• Age-Friendly Customer Service – equips staff to recognise and meet the needs of visitors of all ages, helping attractions to appeal to new audiences and encourage repeat visits by ensuring every guest feels welcome
• Age Inclusive Leadership – supports managers to build high-performing, multigenerational teams, strengthening morale and making organisations more attractive places to work
• Menopause at Work – helps employers keep skilled staff and remain attractive to future recruits by supporting health and wellbeing in the workplace
• Planning for Your Future – enables employees to think ahead about later working life, exploring options such as flexible working, phased retirement, and long-term planning. The session boosts engagement and loyalty while enhancing the organisation’s reputation as an attractive and supportive employer.

All sessions are designed with Scottish workplaces in mind and are available virtually or in-person.

By embedding age inclusion, tourism employers can attract and support staff, reduce workforce risks, and capture the spending power of older visitors – to deliver consistently world-class service.

To support ASVA members they are offering a 10% discount across our training offer for members. For more details, please visit their website or contact workshops@agescotland.org.uk. Quote ‘ASVA” for your discount.