ASVA Members Area

A Guide to Google Ad Grants

Run By ASVA/ The Media Shop

Broadcast On 02/06/2021

ASVA trade members, The Media Shop, has helped several visitor attraction clients apply for and manage Google Ad Grants accounts, an initiative for non-profits which allows charitable organisations to unlock $10,000 USD per month of free search advertising. Organisations eligible for Google Ad Grants must be registered as a charitable organisation in the UK or another eligible country, verified by tt-exchange/TechSoup. During this webinar The Media Shop’s digital director, Fiona Mills, introduced the Google Ad Grants programme, discussed the eligibility criteria and benefits for participating charities, and provided guidance on how to apply for the grant and structure campaigns.