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AI in Action – Evolving Innovations for Visitor Attractions
Broadcast On 03/06/2025
This webinar explored how AI has rapidly evolved over the past year and what that means for the visitor attractions sector. Led by Joshua Ryan-Saha from Traveltech for Scotland at the Edinburgh Futures Institute, the session highlighted emerging AI trends, real-world applications across operations, interpretation, and marketing, and offered step-by-step strategies for attractions at various stages of AI adoption.
The session was further enhanced by excellent case studies shared by Paul Nixon from The Real Mary Kings Close and Stephen Preston from St Giles’ Cathedral, demonstrating impactful, practical uses of AI already being implemented within the sector.