ASVA Members Area

Unleashing the potential of Google Analytics 4

Run By ASVA/Creatomatic

Broadcast On 22/02/2024

This ASVA Industry Insights webinar took place on Thursday 22nd February at 10.30am. Joining ASVA for this event were Jack Ogston and Amy Gibson from digital agency Creatomatic for an in-depth look at Google Analytics 4. They shared insights into how to get to grips with some really useful features that can help assess, inform and guide your digital marketing activity. During the session, they looked at:
Configuring events
Conversion and Purchase tracking
Tracking campaigns with custom URLs
Creating custom reports and collections
Important metrics to consider

The session was led by Jack, Creatomatic’s Digital Marketing Team Lead and resident GA4 specialist. Following Jack’s presentation, Amy then shared suggestions, ideas and insights into how this information can be used to boost sales, guide strategy and inspire online content, all enabling members to utilise data gathered to boost business. Amy is Creatomatic’s Business Development manager and has over 18 years experience in sales, marketing and business management.

Following the presentations there was the opportunity for a Q&A session.

About Creatomatic: Creatomatic are specialist digital partners for a growing number of clients in the tourism and hospitality industry and understand the importance of traffic, bookings and footfall. Making the most of your digital marketing activities has never been more important and the Creatomatic team are here to help members learn more about GA4, collect valuable data and maximise those marketing budgets.