ASVA Member Exchange: Insights, Strategy and Marketing
Broadcast On 12/03/2026
This session provided a practical forum for members to explore insight-led strategy and marketing.
The Exchange included an update from VisitScotland’s Director of Marketing, Jill Walker, who shared the latest trends and insights shaping domestic and international tourism. Drawing on national market intelligence, Jill outlined key developments in visitor behaviour and what these mean for marketing and audience engagement at attraction level.
The session then moved on to facilitated peer discussion, enabling members to share experiences, compare approaches and identify practical ideas they can apply within their own organisations.