ASVA Members Area

Beyond Level 0 - How are Scottish Attractions Approaching the Lifting of Restrictions?


Broadcast On 14/07/2021

Following the Scottish Government’s announcement of the further relaxation of restrictions on 19th July and the move to ‘Beyond Level 0’ on 9th August, ASVA has received a number of queries from members about how attractions are planning to approach the relaxation of restrictions, particularly with regards to visitor operations and communications.

In light of this, we hosted a special ‘Members Meetup’ event on Wednesday 14th July, where we discussed the lifting of restrictions and will asked our members how they are planning to adapt  experiences and communicate these changes to prospective visitors.

We know, for example, that some attractions are nervous about lifting physical distancing restrictions completely, as there are concerns about how this will impact on consumer confidence. We have also had questions about essential pre-booking and whether this will be continued at attractions beyond level 0, or whether we will see a return to pre-covid norms of accepting walk ups without any pre-booking. There have also been questions about how members are intending to communicate their beyond level 0 experiences to visitors and how you are reassuring any visitors (and staff) who have safety concerns.

The meeting was facilitated by ASVA CEO, Gordon Morrison, who was on hand to provide the latest information on the lifting of restrictions, and we heard from some leading operators in the sector who will share their thoughts on how they are intending to respond to beyond level 0.

The main focus of the meeting was to allow members to share their ideas and ask questions of each other about the beyond level 0 landscape and whether there will be a common approach taken by attractions to the lifting of restrictions.