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Market Insights & Sector Trends from VisitScotland and ASVA
Broadcast On 27/03/2025
ASVA partnered with VisitScotland to host an Industry Insight webinar, where we explored essential insights to help participants understand market trends, visitor behaviour, and sector performance.
The visitor landscape is constantly evolving, and staying informed about market trends and industry performance has remained essential for attractions aiming to adapt, grow, and maximise opportunities in 2025.
During the webinar, we explored:
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Latest Market Intelligence & Travel Trade Tips – VisitScotland’s new Director of Marketing and Digital, Jill Walker, and Leanne Mallon, Head of Performance Marketing, shared the latest domestic and international visitor insights and provided practical guidance on marketing strategies and working with the travel trade.
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Benchmarking Report – ASVA CEO, Michael Golding, presented an overview of the latest benchmarking data, highlighting visitor trends, spend patterns, and sector performance to help attractions understand their position in the market.
This webinar provided actionable insights to help attractions refine their marketing strategies, strengthen industry partnerships, and make data-driven decisions.