Planning for 2026: Demand, Perception and Performance in the Scottish Domestic Market
Broadcast On 17/03/2026
As Scottish attractions plan for 2026, understanding the domestic market has never been more important. In this Industry Insight webinar, 56 Degree Insight shared key findings from the Scottish Tourism Index, offering valuable insight into how Scots were choosing to spend their leisure time and what they expected from visitor attractions.
The session explored evolving visitor behaviours, demand for day trips and holidays, and what this meant for pricing, programming and experience design. It also highlighted new research into what Scottish visitors considered “world-class” in an attraction, helping members focus on what mattered most.
This webinar supports ASVA members to plan confidently for 2026 by anticipating change and responding proactively in a competitive, cost-conscious environment.