ASVA Members Area

Practical tech solutions for the visitor attraction sector - Advice and Guidance for the tech savvy and the not-so tech savvy!

Run By ASVA/ Traveltech for Scotland

Broadcast On 20/02/2023

This webinar explored how technology can help address some of the challenges faced by those operating visitor attractions in 2023. We were joined by two well known and highly respected friends of ASVA, Lesley Judge of Traveltech for Scotland and Carly Straughan of QLine Consulting, for this interactive webinar session which was designed to give members ideas and inspiration as to how tech can be used to streamline your processes and boost your revenue, and to introduce you to some nifty, free assets to support you.

The Traveltech for Scotland Tech Collective for Visitor Attractions project, funded by the Scottish Tourism Leadership Recovery Fund, has enabled a small group of visitor attractions to address shared challenges through trialling new technologies, working together with industry experts to identify and improve business strategies for engaging with visitors; and to apply technology more effectively to the customer journey.

The collective approach has led to the creation of a set of free, downloadable playbook and video resources covering membership management, contactless donations, digital marketing and NFT’s & the Metaverse.

Lesley and Carly focused on some of the key areas of project focus, prompting attractions to really consider what they sell and who their customers are. They offered examples of the tech solutions matched to these focus areas in the project, how participating attractions have benefited, and what ideas and tips can be found in the playbook and video resources.