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The post-pandemic staycation boom: How to harness social media ads

Run By After Digital

Broadcast On 24/04/2020

92% of consumers don’t believe that brands should stop their advertising efforts during the COVID-19 crisis, and the attractions industry is no different.

UK tourism businesses are reporting a rise of up to 40% in traffic to their websites since coverage on the Coronavirus pandemic rose and we are expecting ‘staycationers’ to be the key market when the lockdown lifts. By harnessing the power of digital marketing you can reach potential staycationers and drive footfall at your attraction – a great way to do this is through social media advertising.

Focusing on Facebook and Instagram, our latest webinar in partnership with After Digital will explore how to research audiences, identify key personas, and appeal to three prominent staycationer groups before delving into the nitty-gritty of budgeting for and creating engaging social media that will increase awareness, online traffic and conversions for your attraction. A Q&A session will take place at the conclusion of the webinar.

First Broadcast 24.4.20