ASVA Members Area

The Psychology of Pricing

Run By ASVA/ Baker Richards

Broadcast On 22/01/2021

This webinar was delivered in conjunction with ASVA Members, Baker Richards. It focused on giving delegates practical advice on how to set and present attraction prices in the pandemic and post-pandemic market. Pricing is another form of communication. How you present your prices sends out messages to your audience. Pricing with common consumer behaviours in mind can have a big impact on performance, increasing the likelihood of achieving aimed-for results.
Using lessons from the world of behavioural economics, this webinar gives:
1. An overview of the key concepts of consumer psychology as they relate to pricing
2. How you can apply the concepts to maximise the impact of your pricing
3. Encouraging your visitors to spend in the ways, and at the level, you would like them to

First Broadcast on 22.1.21