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Tourism in Scotland Today: Insights & Forecast for Summer 2025
Broadcast On 12/06/2025
In this timely ASVA-exclusive webinar, we were pleased to welcome Marc Crothall, Chief Executive of the Scottish Tourism Alliance (STA), who provided our members with an essential update on the state of Scotland’s tourism industry as we approach the crucial summer trading period. The session was designed to support visitor attractions across the country by exploring the major issues, emerging trends, and key opportunities shaping the sector.
Marc shared valuable insights into the challenges impacting industry performance, including international and domestic travel patterns, workforce constraints, and ongoing cost pressures. He also updated us on the STA’s latest advocacy work, policy engagement at both Scottish and UK levels, and developments linked to Scotland Outlook 2030.
Key Topics Covered:
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Industry trading conditions and sentiment across the sector
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Developments in Scottish and UK tourism policy
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STA’s advocacy priorities and government engagement
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Economic landscape and its impact on tourism & hospitality businesses
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Progress on Scotland Outlook 2030 objectives
This session provided our members with vital context and information to help navigate the evolving operating environment and make informed decisions for the months ahead.