Turning Screens into Ticket Sales - The Promise and Perils of AI-Powered Creative on Paid Media Platforms
Broadcast On 19/05/2026
This Industry Insight webinar explored how AI is reshaping paid media and what it means for visitor attractions across Scotland. Delivered by paid media specialists The Media Shop, the session highlighted the latest AI-powered tools available across platforms including Meta, TikTok and Connected TV providers such as STV, demonstrating how advertisers can now create, test and optimise campaigns at scale.
Presented by Ruth Berry, Insight & Strategy Director, and Teresa Turner, Senior Account Manager, the webinar examined both the opportunities and challenges of AI-driven marketing and shared practical insights into how AI can support smaller marketing teams through faster content creation, smarter A/B testing and personalised advertising designed to drive ticket sales.
The session also addressed important considerations around brand safety, over-automation and campaign measurement, offering guidance on how attractions can balance AI efficiency with human expertise to maximise return on investment while protecting brand integrity.