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Unlock Digital Engagement: The Power of Mobile Technology
Broadcast On 17/09/2024
This Industry Insights webinar, led by Ivan Tuohy, CEO of Great Visitor Experiences, focused on how visitor attractions and museums can leverage mobile apps to enhance visitor engagement both onsite and offsite. Key insights included:
Understanding Current Trends: A look into digital engagement trends within the visitor attraction industry.
Pre-Visit Engagement: Strategies for using content to inspire and inform visitors before their visit.
Onsite Experience Enhancement: Using app features to improve navigation, interpretation, and interaction during the visit.
Personalisation: Customising visitor experiences to meet individual preferences.
Post-Visit Engagement: Sustaining visitor relationships through effective follow-up.
Measuring Success: Evaluating the impact of mobile engagement strategies and optimising them for continuous improvement.
The session provided practical strategies for maximising the use of mobile technology throughout the visitor journey.