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Unlocking the Power of Screen Tourism
Broadcast On 26/06/2025
**Please note: Some of the content in this webinar is subject to image licensing and copyright agreements. We kindly ask that viewers do not take screenshots or record any part of the video.**
Film and TV productions have proven to be powerful drivers of visitor engagement and long-term tourism, with screen tourism emerging as a valuable opportunity for attractions across Scotland. In this insightful session, Jenni Steele, Film & Creative Industries Manager at VisitScotland, shared expert guidance on how attractions could tap into Scotland’s growing presence on screen.
Topics covered included:
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The rise of ‘set-jetting’ and how attractions had been engaging visitors through this trend
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How to handle filming enquiries effectively and manage productions on-site
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Opportunities for getting involved in screen tourism—even without being a filming location
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Key trends in Scotland’s film and TV production landscape
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Practical case studies, including insights from Anna Rathband of the National Trust for Scotland
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Strategic advice on positioning attractions to benefit from increased screen exposure
Whether participants had already hosted a production or were just starting to explore screen tourism, the webinar offered valuable insights and actionable takeaways.