ASVA Members Area

Virtual and Hybrid Tourism in the Metaverse - How can it benefit YOUR attraction?

Run By ASVA/ New Frontier

Broadcast On 01/02/2022

The Metaverse is the next big thing with some commentators believing that the metaverse economy will eventually be bigger than the real-world economy. This webinar provided ASVA members with the opportunity to understand and embrace the undoubted opportunities it will open up to our sector.

The event introduced members to new technologies, approaches and ideas to customer engagement and storytelling that the likes of Disney, Barbados Tourism and Seoul City in Korea are pioneering. To deliver the session, we were delighted to partner with ASVA members, New Frontier, who develop cost-effective, environmentally-aware solutions for the tourism market and also provide consultancy services. According to data, 26% of visitors (with the figure rising rapidly) look for virtual experiences as a way of making decisions on destinations and of personalising experiences when visiting. This growing trend makes the Metaverse a key direction of travel for the tourism industry and Outlook 2030.

Our webinar shared insights into:

• What is the metaverse and why does it matter?

• The rise of collaboration and cooperation for digital tourism

• The physical, virtual and hybrid approaches to Metaverse implementation

• A look at the early adopters in Metaverse Tourism

• How the physical and digital world can be combined to create interactive, personalised experiences and deliver creative storytelling

• A live demonstration of the Metaverse and the technology behind it

• An example of how this technology can be applied in Scotland today

The session was delivered by New Frontier Directors Graeme Stevens and Joel Anton.