ASVA Event

This one day workshop is designed to help tourism businesses with their recovery from the impacts of the COVID-19 pandemic. Delegates will learn new communications and sales skills to help enhance customer service delivery and re-build income streams. Successful consumer experiences are the product of creating and delivering engaging and memorable stories. Stories effortlessly transform consumers into ambassadors; generating repeat visits, recommendations and increased secondary spend.

Complete Storytelling is a highly motivational workshop that breaks down the fears and boundaries that prohibit truly effective communication. This is achieved through teaching and practicing practical methods in a safe, supported and inspiring environment. Using performance techniques, the experienced trainers will hone participant’s skills in Body Language and Voice by teaching tried and tested tips and tricks used regularly by actors and presenters.

Over the course of the training, attendees will learn how the power of your story can motivate staff, create exceptional consumer experiences and generate income in a COVID secure environment. Attendees will be taught how to use storytelling to engage, sell and create brand loyalty.

Workshop Content:
Theory

• Why do we tell stories?
• The impact of stories
• The 6 essential stories
• The 3 vital uses for stories in business
• Your business stories
• Story structure
• Communication styles
• The importance of stories in a pandemic

Practical:

• Body language
• Vocal technique
• Stagecraft
• Communicating in a mask
• Working with text
• Storytelling hacks
• Practice in a safe environment
• Individual Feedback

Previous participants of this course have ranged from volunteers to CEOs, and everything in between. A little apprehension pre workshop is normal, increased confidence, positivity and new tricks up your sleeve post workshop is standard.

Find out more about what the course involves here. The course is delivered by training and storytelling experts from Complete Works.

Cost: The delegate fee is £50, inclusive of VAT.

Venue:  This event will be held in Falkirk, at The Falkirk Wheel.

This one day workshop is designed to help tourism businesses with their recovery from the impacts of the COVID-19 pandemic. Delegates will learn new communications and sales skills to help enhance customer service delivery and re-build income streams. Successful consumer experiences are the product of creating and delivering engaging and memorable stories. Stories effortlessly transform consumers into ambassadors; generating repeat visits, recommendations and increased secondary spend.

Complete Storytelling is a highly motivational workshop that breaks down the fears and boundaries that prohibit truly effective communication. This is achieved through teaching and practicing practical methods in a safe, supported and inspiring environment. Using performance techniques, the experienced trainers will hone participant’s skills in Body Language and Voice by teaching tried and tested tips and tricks used regularly by actors and presenters.

Over the course of the training, attendees will learn how the power of your story can motivate staff, create exceptional consumer experiences and generate income in a COVID secure environment. Attendees will be taught how to use storytelling to engage, sell and create brand loyalty.

Workshop Content:
Theory

• Why do we tell stories?
• The impact of stories
• The 6 essential stories
• The 3 vital uses for stories in business
• Your business stories
• Story structure
• Communication styles
• The importance of stories in a pandemic

Practical:

• Body language
• Vocal technique
• Stagecraft
• Communicating in a mask
• Working with text
• Storytelling hacks
• Practice in a safe environment
• Individual Feedback

Previous participants of this course have ranged from volunteers to CEOs, and everything in between. A little apprehension pre workshop is normal, increased confidence, positivity and new tricks up your sleeve post workshop is standard.

Find out more about what the course involves here. The course is delivered by training and storytelling experts from Complete Works.

Cost: The delegate fee is £50, inclusive of VAT.

Venue:  This event will be held in Aberdeen, at The Gordon Highlanders Museum.

This one day workshop is designed to help tourism businesses with their recovery from the impacts of the COVID-19 pandemic. Delegates will learn new communications and sales skills to help enhance customer service delivery and re-build income streams. Successful consumer experiences are the product of creating and delivering engaging and memorable stories. Stories effortlessly transform consumers into ambassadors; generating repeat visits, recommendations and increased secondary spend.

Complete Storytelling is a highly motivational workshop that breaks down the fears and boundaries that prohibit truly effective communication. This is achieved through teaching and practicing practical methods in a safe, supported and inspiring environment. Using performance techniques, the experienced trainers will hone participant’s skills in Body Language and Voice by teaching tried and tested tips and tricks used regularly by actors and presenters.

Over the course of the training, attendees will learn how the power of your story can motivate staff, create exceptional consumer experiences and generate income in a COVID secure environment. Attendees will be taught how to use storytelling to engage, sell and create brand loyalty.

Workshop Content:
Theory

• Why do we tell stories?
• The impact of stories
• The 6 essential stories
• The 3 vital uses for stories in business
• Your business stories
• Story structure
• Communication styles
• The importance of stories in a pandemic

Practical:

• Body language
• Vocal technique
• Stagecraft
• Communicating in a mask
• Working with text
• Storytelling hacks
• Practice in a safe environment
• Individual Feedback

Previous participants of this course have ranged from volunteers to CEOs, and everything in between. A little apprehension pre workshop is normal, increased confidence, positivity and new tricks up your sleeve post workshop is standard.

Find out more about what the course involves here. The course is delivered by training and storytelling experts from Complete Works.

Cost: The delegate fee is £50, inclusive of VAT.

Venue:  This event will be held in Perth, at The Black Watch Castle and Museum.

This one day workshop is designed to help tourism businesses with their recovery from the impacts of the COVID-19 pandemic. Delegates will learn new communications and sales skills to help enhance customer service delivery and re-build income streams. Successful consumer experiences are the product of creating and delivering engaging and memorable stories. Stories effortlessly transform consumers into ambassadors; generating repeat visits, recommendations and increased secondary spend.

Complete Storytelling is a highly motivational workshop that breaks down the fears and boundaries that prohibit truly effective communication. This is achieved through teaching and practicing practical methods in a safe, supported and inspiring environment. Using performance techniques, the experienced trainers will hone participant’s skills in Body Language and Voice by teaching tried and tested tips and tricks used regularly by actors and presenters.

Over the course of the training, attendees will learn how the power of your story can motivate staff, create exceptional consumer experiences and generate income in a COVID secure environment. Attendees will be taught how to use storytelling to engage, sell and create brand loyalty.

Workshop Content:
Theory

• Why do we tell stories?
• The impact of stories
• The 6 essential stories
• The 3 vital uses for stories in business
• Your business stories
• Story structure
• Communication styles
• The importance of stories in a pandemic

Practical:

• Body language
• Vocal technique
• Stagecraft
• Communicating in a mask
• Working with text
• Storytelling hacks
• Practice in a safe environment
• Individual Feedback

Previous participants of this course have ranged from volunteers to CEOs, and everything in between. A little apprehension pre workshop is normal, increased confidence, positivity and new tricks up your sleeve post workshop is standard.

Find out more about what the course involves here. The course is delivered by training and storytelling experts from Complete Works.

Cost: The delegate fee is £50, inclusive of VAT.

Venue:  This event will be held in Glasgow, at House for an Art Lover.

This one day workshop is designed to help tourism businesses with their recovery from the impacts of the COVID-19 pandemic. Delegates will learn new communications and sales skills to help enhance customer service delivery and re-build income streams. Successful consumer experiences are the product of creating and delivering engaging and memorable stories. Stories effortlessly transform consumers into ambassadors; generating repeat visits, recommendations and increased secondary spend.

Complete Storytelling is a highly motivational workshop that breaks down the fears and boundaries that prohibit truly effective communication. This is achieved through teaching and practicing practical methods in a safe, supported and inspiring environment. Using performance techniques, the experienced trainers will hone participant’s skills in Body Language and Voice by teaching tried and tested tips and tricks used regularly by actors and presenters.

Over the course of the training, attendees will learn how the power of your story can motivate staff, create exceptional consumer experiences and generate income in a COVID secure environment. Attendees will be taught how to use storytelling to engage, sell and create brand loyalty.

Workshop Content:
Theory

• Why do we tell stories?
• The impact of stories
• The 6 essential stories
• The 3 vital uses for stories in business
• Your business stories
• Story structure
• Communication styles
• The importance of stories in a pandemic

Practical:

• Body language
• Vocal technique
• Stagecraft
• Communicating in a mask
• Working with text
• Storytelling hacks
• Practice in a safe environment
• Individual Feedback

Previous participants of this course have ranged from volunteers to CEOs, and everything in between. A little apprehension pre workshop is normal, increased confidence, positivity and new tricks up your sleeve post workshop is standard.

Find out more about what the course involves here. The course is delivered by training and storytelling experts from Complete Works.

Cost: The delegate fee is £50, inclusive of VAT.

Venue:  This event will be held in Edinburgh, at the Royal Botanic Garden Edinburgh.

This one day workshop is designed to help tourism businesses with their recovery from the impacts of the COVID-19 pandemic. Delegates will learn new communications and sales skills to help enhance customer service delivery and re-build income streams. Successful consumer experiences are the product of creating and delivering engaging and memorable stories. Stories effortlessly transform consumers into ambassadors; generating repeat visits, recommendations and increased secondary spend.

Complete Storytelling is a highly motivational workshop that breaks down the fears and boundaries that prohibit truly effective communication. This is achieved through teaching and practicing practical methods in a safe, supported and inspiring environment. Using performance techniques, the experienced trainers will hone participant’s skills in Body Language and Voice by teaching tried and tested tips and tricks used regularly by actors and presenters.

Over the course of the training, attendees will learn how the power of your story can motivate staff, create exceptional consumer experiences and generate income in a COVID secure environment. Attendees will be taught how to use storytelling to engage, sell and create brand loyalty.

Workshop Content:
Theory

• Why do we tell stories?
• The impact of stories
• The 6 essential stories
• The 3 vital uses for stories in business
• Your business stories
• Story structure
• Communication styles
• The importance of stories in a pandemic

Practical:

• Body language
• Vocal technique
• Stagecraft
• Communicating in a mask
• Working with text
• Storytelling hacks
• Practice in a safe environment
• Individual Feedback

Previous participants of this course have ranged from volunteers to CEOs, and everything in between. A little apprehension pre workshop is normal, increased confidence, positivity and new tricks up your sleeve post workshop is standard.

Find out more about what the course involves here. The course is delivered by training and storytelling experts from Complete Works.

Cost: The delegate fee is £50, inclusive of VAT.

Venue:  This event will be held in Inverness, at Highland Rugby Club.

This one day workshop is designed to help tourism businesses with their recovery from the impacts of the COVID-19 pandemic. Delegates will learn new communications and sales skills to help enhance customer service delivery and re-build income streams. Successful consumer experiences are the product of creating and delivering engaging and memorable stories. Stories effortlessly transform consumers into ambassadors; generating repeat visits, recommendations and increased secondary spend.

Complete Storytelling is a highly motivational workshop that breaks down the fears and boundaries that prohibit truly effective communication. This is achieved through teaching and practicing practical methods in a safe, supported and inspiring environment. Using performance techniques, the experienced trainers will hone participant’s skills in Body Language and Voice by teaching tried and tested tips and tricks used regularly by actors and presenters.

Over the course of the training, attendees will learn how the power of your story can motivate staff, create exceptional consumer experiences and generate income in a COVID secure environment. Attendees will be taught how to use storytelling to engage, sell and create brand loyalty.

Workshop Content:
Theory

• Why do we tell stories?
• The impact of stories
• The 6 essential stories
• The 3 vital uses for stories in business
• Your business stories
• Story structure
• Communication styles
• The importance of stories in a pandemic

Practical:

• Body language
• Vocal technique
• Stagecraft
• Communicating in a mask
• Working with text
• Storytelling hacks
• Practice in a safe environment
• Individual Feedback

Previous participants of this course have ranged from volunteers to CEOs, and everything in between. A little apprehension pre workshop is normal, increased confidence, positivity and new tricks up your sleeve post workshop is standard.

Find out more about what the course involves here. The course is delivered by training and storytelling experts from Complete Works.

Cost: The delegate fee is £50, inclusive of VAT.

Venue:  This event will be held in Dundee, at Verdant Works.

This one day workshop is designed to help tourism businesses with their recovery from the impacts of the COVID-19 pandemic. Delegates will learn new communications and sales skills to help enhance customer service delivery and re-build income streams. Successful consumer experiences are the product of creating and delivering engaging and memorable stories. Stories effortlessly transform consumers into ambassadors; generating repeat visits, recommendations and increased secondary spend.

Complete Storytelling is a highly motivational workshop that breaks down the fears and boundaries that prohibit truly effective communication. This is achieved through teaching and practicing practical methods in a safe, supported and inspiring environment. Using performance techniques, the experienced trainers will hone participant’s skills in Body Language and Voice by teaching tried and tested tips and tricks used regularly by actors and presenters.

Over the course of the training, attendees will learn how the power of your story can motivate staff, create exceptional consumer experiences and generate income in a COVID secure environment. Attendees will be taught how to use storytelling to engage, sell and create brand loyalty.

Workshop Content:
Theory

• Why do we tell stories?
• The impact of stories
• The 6 essential stories
• The 3 vital uses for stories in business
• Your business stories
• Story structure
• Communication styles
• The importance of stories in a pandemic

Practical:

• Body language
• Vocal technique
• Stagecraft
• Communicating in a mask
• Working with text
• Storytelling hacks
• Practice in a safe environment
• Individual Feedback

Previous participants of this course have ranged from volunteers to CEOs, and everything in between. A little apprehension pre workshop is normal, increased confidence, positivity and new tricks up your sleeve post workshop is standard.

Find out more about what the course involves here. The course is delivered by training and storytelling experts from Complete Works.

Cost: The delegate fee is £50, inclusive of VAT.

Venue:  This event will be held in Glasgow, at Mackintosh at the Willow.

This one day workshop is designed to help tourism businesses with their recovery from the impacts of the COVID-19 pandemic. Delegates will learn new communications and sales skills to help enhance customer service delivery and re-build income streams. Successful consumer experiences are the product of creating and delivering engaging and memorable stories. Stories effortlessly transform consumers into ambassadors; generating repeat visits, recommendations and increased secondary spend.

Complete Storytelling is a highly motivational workshop that breaks down the fears and boundaries that prohibit truly effective communication. This is achieved through teaching and practicing practical methods in a safe, supported and inspiring environment. Using performance techniques, the experienced trainers will hone participant’s skills in Body Language and Voice by teaching tried and tested tips and tricks used regularly by actors and presenters.

Over the course of the training, attendees will learn how the power of your story can motivate staff, create exceptional consumer experiences and generate income in a COVID secure environment. Attendees will be taught how to use storytelling to engage, sell and create brand loyalty.

Workshop Content:
Theory

• Why do we tell stories?
• The impact of stories
• The 6 essential stories
• The 3 vital uses for stories in business
• Your business stories
• Story structure
• Communication styles
• The importance of stories in a pandemic

Practical:

• Body language
• Vocal technique
• Stagecraft
• Communicating in a mask
• Working with text
• Storytelling hacks
• Practice in a safe environment
• Individual Feedback

Previous participants of this course have ranged from volunteers to CEOs, and everything in between. A little apprehension pre workshop is normal, increased confidence, positivity and new tricks up your sleeve post workshop is standard.

Find out more about what the course involves here. The course is delivered by training and storytelling experts from Complete Works.

Cost: The delegate fee is £50, inclusive of VAT.

Venue:  This event will be held in Edinburgh at The Scotch Whisky Experience.

New ASVA trade members, Redeam.com, will be leading this insightful webinar on Google Things to do. In this session you will learn…

• What Google Things to do is
• How to integrate with Google Things to do through Redeam
• How to take more control over direct customer bookings
• How to improve visibility in the Google Things to do panel
• How you can align your attraction with OTAs
• How you can ensure yield management
• Provide a seamless customer experience.
• Insights into what is coming next with Google Things to do.

This event is free for ASVA members. Please register via this link.

 

The Covid-19 pandemic has impacted significantly on attractions in many ways, in particular seeing an increase in the number of attractions now offering online booking. Also impacting on attractions is the shift from ‘volume to value’, continuing the trend which has seen visitors respond positively to a less busy, more personal visitor experience. All of these changes have contributed to accelerate change in the ticketing industry, to help adapt the customer journey to this ‘new normal’. New times call for new strategies, new collaborations, and new technologies to better manage capacity utilisation and maximise revenue.

This webinar, delivered in partnership with ASVA trade member, Smeetz, will guide you through different ways to help you boost your online sales and optimise your capacity by sharing insights and showcasing relevant examples.

Key topics
● What are the key benefits of online ticketing
● Dynamic pricing for the leisure industry debunked
● How to maximise attendance and increase revenue thanks to dynamic pricing
● How to generate recurring revenue in the leisure industry
● How to increase your customer basket value with dynamic packages

Takeaways
● Why now is key to investing in online ticketing.
● Get started on the path to capacity and revenue optimisation.
● Why static pricing may be leading to a loss of visitors and money?
● The advantages of cross selling and enhancing your customer experience.

We are pleased to invite all ASVA members to attend our Annual General Meeting, which will take place on Monday 29 November at 10am.

The AGM will be held virtually, via Zoom. Members can register by clicking here.

The agenda for the meeting can be found at this link.

The AGM Minutes in item 2 can be found in the Members Area of the ASVA website. Please click on ‘ASVA Management Information’, followed by ‘ASVA Organisational Information’ to access the minutes.

The Financial Statements referred to in item 3 can also be found in the ‘ASVA Management Information’ section of the ASVA website, under ‘Annual Accounts’, in the Members Area.

If you have any items or questions you would like to be raised in item 5 ‘Any Other Business’, please submit in writing to us at info@asva.co.uk by 5pm on Monday 22 November.

At the conclusion of the formal AGM business, our CEO – Gordon Morrison – will reflect on the last year of ASVA activity, as well as looking forward to ASVA’s plans for 2022, including introducing members to our new Vision and Mission Statements as part of our new 5 year strategy for the organisation. We are also delighted to announce that we will be joined by VisitScotland’s new Director of Industry & Destination Development – Rob Dickson – who will look ahead to what 2022 holds for the tourism industry and the priorities for VisitScotland.

We look forward to seeing you (virtually) on the 29^th of November.