ASVA Event

Following the Scottish Government’s announcement of the further relaxation of restrictions on 19 July and the move to ‘Beyond Level 0’ on 9 August, ASVA has received a number of queries from members about how attractions are planning to approach the relaxation of restrictions, particularly with regard to visitor operations and communications.

In light of this, we are hosting a special Members Meetup event on Wednesday 14 July, when we will be discussing the lifting of restrictions and will be asking you, our members, how you are planning to adapt your experiences and how you are communicating these changes to prospective visitors.

We know, for example, that some attractions are nervous about lifting physical distancing restrictions completely, as there are concerns about how this will impact on consumer confidence. We have also had questions about essential pre-booking and whether this will be continued at attractions beyond level 0, or whether we will see a return to pre-Covid norms of accepting walk ups without any pre-booking. In addition, questions have been raised about how members are intending to communicate their ‘beyond level 0’ experiences to visitors and how to reassure any visitors (and staff) who have safety concerns.

The meeting will be facilitated by ASVA CEO, Gordon Morrison who will provide the latest information on the lifting of restrictions, and we will hear from some leading operators in the sector who will share their thoughts on how they are intending to respond to ‘beyond level 0’.

The main focus of the meeting is to enable members to share their ideas and ask questions of each other about the ‘beyond level 0’ landscape and whether there will be a common approach taken by attractions to the lifting of restrictions.

We look forward to hearing your views, in what should be a very interesting meeting.

The meeting will take place on Wednesday 14 July, from 10:30am – 11:30am.

Our next Members Meetup will be taking place on Wednesday 16 June, from 10am to 11.30am. This virtual networking event will focus on the reopening of the attractions sector since the relaxation of restrictions on 26th April.

With much of the sector reopening again after a long period of lockdown, we will use this latest Members Meetup as an opportunity to bring the ASVA family of attractions together to share observations and insights on the challenges and successes of reopening. We know that there has been a lot of positive stories around reopening, particularly with regards to visitor and staff feedback, but we also know there have been many challenges, and indeed not all sites have been able to reopen yet. Join us at the Meetup to share your own insights and, of course, to ask any burning questions to ASVA and/or your peers.

We have a great line-up of presenters for the event as follows:

  • Adam Christie – Head of Audience Insight & Visitor Experience at the National Galleries of Scotland. Adam will join us to share reopening experiences from the National Galleries, including how they have used audience feedback to help determine what was reopened and what changes needed to be made at the galleries with this latest reopening.
  • Mike Benson – Director at the Scottish Crannog Centre. As well as sharing reopening challenges and successes from the Scottish Crannog Centre, Mike will also provide some additional inspiration to members regarding their hugely successful apprenticeship programme, which has been nominated for a Community Impact Award at the Museums + Heritage Award.
  • Rachel Mackay – Manager at Historic Royal Palaces at Kew and Founder of The Recovery Room – Rachel has recently be nominated for Covid Special Recognition Award as part of the Museums + Heritage Awards, and we are delighted that she will be joining us at the Meetup to discuss the importance of community engagement as attractions reopen and how important this is going to be to the recovery of the sector.
  • Kerry Donaghy –Respitality Scotland Coordinator at Shared Care Scotland – There has never been a more important time to support unpaid carers and ASVA has been delighted with the response from members to engagement with Respitality. Kerry will close off the event by sharing insights about the ongoing work of Respitality, the important role that attractions have played in supporting their work and how your attraction  can get involved. She will also provide an update on the ‘Respitality at Home’ virtual opportunities pilot, which a number of ASVA member attractions are involved with.

Following the short presentations there will be time for a facilitated Q&A session and for members to share their own views and experiences.

This is a networking event for all ASVA members and is free to attend.

This one day workshop is an exciting and hugely relevant new training and development opportunity. Designed to help visitor attractions with their recovery from the COVID-19 crisis, it is aimed at operations staff and management and will teach new communications and sales skills to help enhance customer service delivery and re-build income streams.

All attraction operators are aware that the world has changed and we all need to change with it. The impact of the pandemic has hit our industry hard and we want to help enable ambitious visitor destinations to thrive, giving them the tools they need to sustainably safeguard their futures.

We believe a key element to this is great Storytelling. Successful visitor experiences are the product of creating and delivering engaging and memorable stories. Stories effortlessly transform visitors into ambassadors; generating repeat visits, recommendations and increased secondary spend.

Complete Storytelling is a highly motivational workshop that breaks down the fears and boundaries that prohibit truly effective communication. This is achieved through teaching and practicing practical methods in a safe, supported and inspiring environment. Using performance techniques, the experienced trainers will hone participant’s skills in Body Language and Voice by teaching tried and tested tips and tricks used regularly by actors and presenters.

Over the course of the training, attendees will learn how the power of your story can motivate staff, create exceptional visitor experiences and generate income in a COVID secure environment. Attendees will be taught how to use storytelling to engage, sell and create brand loyalty.

Workshop Content:

Stories effortlessly transform visitors into ambassadors; generating repeat visits, recommendations and increased secondary spend.

Theory

  • Why do we tell stories?
  • The impact of stories
  • The 6 essential stories
  • The 3 vital uses for stories in business
  • Your business stories
  • Story structure
  • Communication styles
  • The importance of stories in a pandemic

Practical:

  • Body language
  • Vocal technique
  • Stagecraft
  • Communicating in a mask
  • Working with text
  • Storytelling hacks
  • Practice in a safe environment
  • Individual Feedback

Previous participants of this course have ranged from retired volunteers to students, from brand new Front of House teams to CEOs. A little apprehension pre workshop is normal, increased confidence, positivity and new tricks up your sleeve post workshop is standard.

Cost:

Please note the delegate fee is £30 (inc vat). We thank Skills Development Scotland for their support in enabling us to offer this opportunity to ASVA members.

Venue:

This workshop will be held at the Royal Botanic Garden Edinburgh.

This one day workshop is an exciting and hugely relevant new training and development opportunity. Designed to help visitor attractions with their recovery from the COVID-19 crisis, it is aimed at operations staff and management and will teach new communications and sales skills to help enhance customer service delivery and re-build income streams.

All attraction operators are aware that the world has changed and we all need to change with it. The impact of the pandemic has hit our industry hard and we want to help enable ambitious visitor destinations to thrive, giving them the tools they need to sustainably safeguard their futures.

We believe a key element to this is great Storytelling. Successful visitor experiences are the product of creating and delivering engaging and memorable stories. Stories effortlessly transform visitors into ambassadors; generating repeat visits, recommendations and increased secondary spend.

Complete Storytelling is a highly motivational workshop that breaks down the fears and boundaries that prohibit truly effective communication. This is achieved through teaching and practicing practical methods in a safe, supported and inspiring environment. Using performance techniques, the experienced trainers will hone participant’s skills in Body Language and Voice by teaching tried and tested tips and tricks used regularly by actors and presenters.

Over the course of the training, attendees will learn how the power of your story can motivate staff, create exceptional visitor experiences and generate income in a COVID secure environment. Attendees will be taught how to use storytelling to engage, sell and create brand loyalty.

Workshop Content:

Stories effortlessly transform visitors into ambassadors; generating repeat visits, recommendations and increased secondary spend.

Theory

  • Why do we tell stories?
  • The impact of stories
  • The 6 essential stories
  • The 3 vital uses for stories in business
  • Your business stories
  • Story structure
  • Communication styles
  • The importance of stories in a pandemic

Practical:

  • Body language
  • Vocal technique
  • Stagecraft
  • Communicating in a mask
  • Working with text
  • Storytelling hacks
  • Practice in a safe environment
  • Individual Feedback

Previous participants of this course have ranged from retired volunteers to students, from brand new Front of House teams to CEOs. A little apprehension pre workshop is normal, increased confidence, positivity and new tricks up your sleeve post workshop is standard.

Please note the delegate fee is £30 (inc vat). We thank Skills Development Scotland for their support in enabling us to offer this opportunity to ASVA members.

This one day workshop is an exciting and hugely relevant new training and development opportunity. Designed to help visitor attractions with their recovery from the COVID-19 crisis, it is aimed at operations staff and management and will teach new communications and sales skills to help enhance customer service delivery and re-build income streams.

All attraction operators are aware that the world has changed and we all need to change with it. The impact of the pandemic has hit our industry hard and we want to help enable ambitious visitor destinations to thrive, giving them the tools they need to sustainably safeguard their futures.

We believe a key element to this is great Storytelling. Successful visitor experiences are the product of creating and delivering engaging and memorable stories. Stories effortlessly transform visitors into ambassadors; generating repeat visits, recommendations and increased secondary spend.

Complete Storytelling is a highly motivational workshop that breaks down the fears and boundaries that prohibit truly effective communication. This is achieved through teaching and practicing practical methods in a safe, supported and inspiring environment. Using performance techniques, the experienced trainers will hone participant’s skills in Body Language and Voice by teaching tried and tested tips and tricks used regularly by actors and presenters.

Over the course of the training, attendees will learn how the power of your story can motivate staff, create exceptional visitor experiences and generate income in a COVID secure environment. Attendees will be taught how to use storytelling to engage, sell and create brand loyalty.

Workshop Content:

Stories effortlessly transform visitors into ambassadors; generating repeat visits, recommendations and increased secondary spend.

Theory

  • Why do we tell stories?
  • The impact of stories
  • The 6 essential stories
  • The 3 vital uses for stories in business
  • Your business stories
  • Story structure
  • Communication styles
  • The importance of stories in a pandemic

Practical:

  • Body language
  • Vocal technique
  • Stagecraft
  • Communicating in a mask
  • Working with text
  • Storytelling hacks
  • Practice in a safe environment
  • Individual Feedback

Previous participants of this course have ranged from retired volunteers to students, from brand new Front of House teams to CEOs. A little apprehension pre workshop is normal, increased confidence, positivity and new tricks up your sleeve post workshop is standard.

Cost:

Please note the delegate fee is £30 (inc vat). We thank Skills Development Scotland for their support in enabling us to offer this opportunity to ASVA members.

This one day workshop is an exciting and hugely relevant new training and development opportunity. Designed to help visitor attractions with their recovery from the COVID-19 crisis, it is aimed at operations staff and management and will teach new communications and sales skills to help enhance customer service delivery and re-build income streams.

All attraction operators are aware that the world has changed and we all need to change with it. The impact of the pandemic has hit our industry hard and we want to help enable ambitious visitor destinations to thrive, giving them the tools they need to sustainably safeguard their futures.

We believe a key element to this is great Storytelling. Successful visitor experiences are the product of creating and delivering engaging and memorable stories. Stories effortlessly transform visitors into ambassadors; generating repeat visits, recommendations and increased secondary spend.

Complete Storytelling is a highly motivational workshop that breaks down the fears and boundaries that prohibit truly effective communication. This is achieved through teaching and practicing practical methods in a safe, supported and inspiring environment. Using performance techniques, the experienced trainers will hone participant’s skills in Body Language and Voice by teaching tried and tested tips and tricks used regularly by actors and presenters.

Over the course of the training, attendees will learn how the power of your story can motivate staff, create exceptional visitor experiences and generate income in a COVID secure environment. Attendees will be taught how to use storytelling to engage, sell and create brand loyalty.

Workshop Content:

Stories effortlessly transform visitors into ambassadors; generating repeat visits, recommendations and increased secondary spend.

Theory

  • Why do we tell stories?
  • The impact of stories
  • The 6 essential stories
  • The 3 vital uses for stories in business
  • Your business stories
  • Story structure
  • Communication styles
  • The importance of stories in a pandemic

Practical:

  • Body language
  • Vocal technique
  • Stagecraft
  • Communicating in a mask
  • Working with text
  • Storytelling hacks
  • Practice in a safe environment
  • Individual Feedback

Previous participants of this course have ranged from retired volunteers to students, from brand new Front of House teams to CEOs. A little apprehension pre workshop is normal, increased confidence, positivity and new tricks up your sleeve post workshop is standard.

Cost:

Please note the delegate fee is £30 (inc vat). We thank Skills Development Scotland for their support in enabling us to offer this opportunity to ASVA members.

Venue:

This event is being held at The Falkirk Wheel, Lime Rd, Falkirk FK1 4RS.

This one day workshop is an exciting and hugely relevant new training and development opportunity. Designed to help visitor attractions with their recovery from the COVID-19 crisis, it is aimed at operations staff and management and will teach new communications and sales skills to help enhance customer service delivery and re-build income streams.

All attraction operators are aware that the world has changed and we all need to change with it. The impact of the pandemic has hit our industry hard and we want to help enable ambitious visitor destinations to thrive, giving them the tools they need to sustainably safeguard their futures.

We believe a key element to this is great Storytelling. Successful visitor experiences are the product of creating and delivering engaging and memorable stories. Stories effortlessly transform visitors into ambassadors; generating repeat visits, recommendations and increased secondary spend.

Complete Storytelling is a highly motivational workshop that breaks down the fears and boundaries that prohibit truly effective communication. This is achieved through teaching and practicing practical methods in a safe, supported and inspiring environment. Using performance techniques, the experienced trainers will hone participant’s skills in Body Language and Voice by teaching tried and tested tips and tricks used regularly by actors and presenters.

Over the course of the training, attendees will learn how the power of your story can motivate staff, create exceptional visitor experiences and generate income in a COVID secure environment. Attendees will be taught how to use storytelling to engage, sell and create brand loyalty.

Workshop Content:

Stories effortlessly transform visitors into ambassadors; generating repeat visits, recommendations and increased secondary spend.

Theory

  • Why do we tell stories?
  • The impact of stories
  • The 6 essential stories
  • The 3 vital uses for stories in business
  • Your business stories
  • Story structure
  • Communication styles
  • The importance of stories in a pandemic

Practical:

  • Body language
  • Vocal technique
  • Stagecraft
  • Communicating in a mask
  • Working with text
  • Storytelling hacks
  • Practice in a safe environment
  • Individual Feedback

Previous participants of this course have ranged from retired volunteers to students, from brand new Front of House teams to CEOs. A little apprehension pre workshop is normal, increased confidence, positivity and new tricks up your sleeve post workshop is standard.

Cost:

Please note the delegate fee is £30 (inc vat). We thank Skills Development Scotland for their support in enabling us to offer this opportunity to ASVA members.

The Media Shop is a Scottish communications and digital agency, with 33 years’ experience spanning all sectors of the economy. A trade member of ASVA, we help visitor attractions, tourism and travel organisations engage more effectively with their audiences, resulting in increased footfall, ticket sales, bookings, visitors, volunteers, members or donors. Our areas of expertise include communications planning, media buying, digital marketing, insight and analytics, delivering bespoke, creative advertising solutions for clients.

The Media Shop has helped several visitor attraction clients apply for and manage Google Ad Grants accounts, an initiative for non-profits which allows charitable organisations to unlock $10,000 USD per month of free search advertising. Organisations eligible for Google Ad Grants must be registered as a charitable organisation in the UK or another eligible country, verified by tt-exchange/TechSoup. However, government entities, hospitals, schools, academic institutions or universities do not qualify.

Join the webinar on 2nd June when The Media Shop’s digital director, Fiona Mills, will introduce the Google Ad Grants programme, discuss the eligibility criteria and benefits to participating charities, and provide guidance on how to apply for the grant and structure campaigns, followed by a Q&A session.