ASVA Events

Visitor attractions have spent years building websites that rank well on Google. But the rules are changing fast. AI-powered search tools like ChatGPT, Google’s AI Overviews and Perplexity are now answering questions directly, without sending visitors to your site. For many attractions, that means organic traffic is quietly disappearing.

In this Industry Insight webinar, Neil Lewin shares a practical playbook you can act on straight away.

Neil is Managing Director of Semantic, a digital agency that created LOOP a web platform purpose-built for visitor attractions, museums, zoos and heritage sites. LOOP powers websites for venues including Real Mary King’s Close, Twycross Zoo, Brighton Palace Pier, Silverstone Museum and The Crystal Maze. The strategies he shares come from real experience of what works for the kinds of venues ASVA members operate.

What you’ll take away:

• A clear picture of how AI search works and why your current site may be invisible to it
• A simple audit framework you can run on your own site this week
• Practical, jargon-free tactics to improve your visibility in AI-generated answers
• The content and structural changes that make the biggest difference for attractions

Whether you’re a small heritage site, an immersive experience or a multi-venue operation, this session is built around the reality of how attractions actually work.

About Neil Lewin
Neil is Managing Director and co-founder of Semantic, a UK digital agency that created LOOP, a website platform tailored to the sector.  LOOP is pitched as “Premier League website at Division Two money.” Neil speaks and writes regularly on websites, digital strategy, AI-driven search and what the shift to AI discovery means for experience-led businesses.