ASVA Events

AI has advanced dramatically in the past year, with new capabilities and tools now reshaping how visitor attractions operate, engage audiences, and deliver experiences. In this timely session, we’re revisiting the world of AI with fresh insights and practical takeaways.

We’re delighted to welcome back Joshua Ryan-Saha, Director of Traveltech at the Edinburgh Futures Institute and a leading voice in AI innovation. Joshua will explore how AI has evolved since our last session, unpacking the most impactful developments and what they mean for the attractions sector today.

What you’ll gain from this session:

• Emerging AI trends – Discover the most recent breakthroughs and what’s on the horizon for AI in tourism and attractions.
• Real-world applications – See how attractions are already embracing new AI tools for operations, interpretation, marketing, and more.
• Step-by-step strategies – Whether you’re just starting or scaling up, learn how to implement or refine your AI initiatives effectively.

This webinar is ideal for anyone in the attractions sector — whether you’re exploring AI for the first time or ready to take your innovation to the next level. Don’t miss this opportunity to stay ahead of the curve in one of the most fast-moving and transformative areas of technology.

💡 Have you already been experimenting with AI?

As part of this session, we’d love to shine a light on the work of ASVA members who have introduced AI at their attractions — no matter how big or small the initiative. Whether you’ve used AI to streamline bookings, enhance interpretation, personalise marketing, generate content, or trial a chatbot, we’d love to hear from you!

If you’re open to sharing a 5-minute case study, please let us know. It’s a great chance to highlight your work and inspire others in the ASVA community. Contact Helen Henderson on helen@asva.co.uk