ASVA Member Exchange: Insights, Strategy, & Marketing
Exclusive to ASVA Members
This session will provide a practical forum for members to explore insight-led strategy and marketing.
The Exchange will include updates from VisitScotland’s Director of Marketing, Jill Walker, who will share the latest trends and insights shaping domestic and international tourism. Drawing on national market intelligence, Jill will outline key developments in visitor behaviour and what these mean for marketing and audience engagement at attraction level.
Designed to be informal, open and collaborative, the session will move into facilitated peer discussion, enabling members to share experiences, compare approaches and identify practical ideas they can apply within their own organisations.