ASVA Events

Our final Learning Journey takes place at Highland Wildlife Park on 18th June, national winner of the Thistle Award for Best Visitor Experience.

Set within the Cairngorms National Park, this session offers a chance to explore how a large-scale, outdoor attraction delivers a consistently high-quality and engaging visitor experience across a diverse and expansive site.

Join fellow members to hear directly from the team about how they design and manage the visitor journey across both drive-through and walk-around areas, balancing conservation, storytelling and visitor expectations.

During the session, we’ll explore:

• Designing a seamless visitor journey across a large and varied landscape
• Creating meaningful engagement through interpretation and wildlife storytelling
• Embedding conservation and sustainability within the visitor experience
• Supporting the overall offer through retail, catering and secondary spend

The session will run from 1.30pm to 4.30pm and will include guided exploration, discussion and insight from the team, with opportunities to share ideas and ask questions.