ASVA Events

As we approach the crucial summer period, ASVA is pleased to host an exclusive webinar with Marc Crothall, Chief Executive of the Scottish Tourism Alliance (STA), to provide members with a comprehensive update on the current state of Scotland’s tourism industry and the outlook for the months ahead.

This timely session will explore the key challenges, trends, and opportunities facing the sector, with a specific focus on the implications for visitor attractions across the country. From international travel patterns and domestic booking trends to policy developments and workforce concerns, Marc will offer insights into the factors shaping the industry’s performance and what to expect this summer.

Key Topics Will Include:

1. The current trading environment and wider industry sentiment
2. Scottish and UK-wide tourism policy developments
3. STA’s advocacy work and engagement with government
4. Economic outlook and cost pressures impacting tourism & hospitality businesses
5. Update on Scotland Outlook 2030 activities