Unlocking the Power of Screen Tourism
Film and TV productions—and the resulting screen tourism opportunities—can be game-changers for visitor attractions, often creating long-lasting impacts that continue well beyond filming. With Scotland increasingly in the spotlight as a stunning backdrop for major productions, how can your attraction make the most of this rising trend?
Join us for an inspiring and practical webinar with Jenni Steele, Film & Creative Industries Manager at VisitScotland, as she explores the powerful influence of screen tourism and how attractions of all types can tap into its potential.
In this session, you’ll learn:
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How to engage visitors through the growing trend of ‘set-jetting’
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What to consider when handling filming enquiries and how to manage them effectively
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Ideas for getting involved in screen tourism—even if you’re not a filming location
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Key trends in film and TV production across Scotland
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Practical case studies—among them, Anna Rathband of the National Trust for Scotland, sharing her expertise as Filming Manager.
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Strategic tips on positioning your attraction to benefit from the screen tourism boom
Whether you’ve already hosted a production or are exploring the potential of Scotland’s growing screen presence, this webinar will offer valuable insights and practical perspectives to help you understand the opportunities available.