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ASVA Events

Unlocking the Power of Screen Tourism

Thursday 26/06/2025

Online

Start Time
10:30 AM

End Time
11:30 AM

With Scotland increasingly in the spotlight as a backdrop for major films and TV productions, how can visitor attractions harness this growing interest to drive engagement and boost visitor numbers?

Join us for an insightful session with Jenni Steele, Film & Creative Industries Manager at VisitScotland, as she explores the powerful influence of screen tourism. Jenni will share:

  • Key trends in film and TV productions across Scotland
  • Case studies on how screen exposure has benefited local attractions
  • Strategic insights on how attractions can position themselves to capitalise on the screen tourism boom