Good Journey partnership enables ASVA members to take advantage of reduced rates to promote access to car-free visitors

  • Special subscription offer to be featured on Good Journey’s website with journey planners will help attractions boost their welcome to the 24% of UK households without a car, plus international visitors
  • Marketing platform and Good Journey Mark endorsement will enable ASVA members to attract new visitors by train, bus, bike and foot – whilst supporting sustainable tourism and carbon reduction

ASVA is delighted to have teamed up with Good Journey to encourage and enable more people to visit attractions all over Scotland by train, bus, bike and foot.

The Good Journey website is the go-to for guidance on how to get around the UK without a car – providing visitors from both the home and overseas markets with super-easy travel information and transport solutions to help them plan journeys and access all that’s on offer around the country. Good Journey helps visitors decide where to spend their leisure time by providing simple-to-use journey planners highlighting travel options for places of interest to visit by rail, bus, shuttlebus, fixed-price taxi, bike or on foot.  

Sites and venues subscribed to the Good Journey site – and promoted by the Good Journey Accreditation Mark – can:

  • attract new visitors (24% of UK households don’t have access to a car and the majority of international visitors do not hire one whilst holidaying in Scotland)
  • cut overall carbon emissions – typically over 50% is from cars
  • increase their income – car-free visitors spend around 20% more
  • reduce congestion in their car-parks and access roads
  • meet their sustainability goals

ASVA was extremely pleased to join forces with Good Journey (which recently joined ASVA as a trade member) as we are keen for more attractions throughout Scotland to capitalise on the considerable benefits offered by Good Journey subscription and to support our members with their own environmental sustainability goals.   

And thanks to the new partnership, ASVA attraction members can take advantage of very special introductory terms to sign up to Good Journey. Subscriptions to join range from £75 to £450 depending on visitor numbers and Good Journey has very generously offered ASVA attraction members a special introductory rate of two years’ subscription for the price of one.  

ASVA CEO, Gordon Morrison, said: “I’d urge ASVA attraction members of all types throughout the country to make the most of these great terms offered by Good Journey to boost the welcome they offer to car-free visitors, join the movement for green travel, and support the growth of sustainable tourism in Scotland.”

Good Journey Director, Nat Taplin, added: “Welcoming car-free visitors is a win-win for all involved. You’ll be opening your doors to the huge number of potential visitors, from both within the UK and overseas markets, who don’t have access to a car, as well as helping to cut carbon and reduce traffic and congestion on roads and at leisure sites. So whilst you are helping to keep Scotland and its wonderful natural environment special, you are also supporting the growth of your business and the success of your local economy.”

With easy travel information on Good Journey’s website and a green travel discount to reward car-free visitors – Good Journey subscribers are recognised and endorsed by the Good Journey Mark and benefit from a bespoke travel page and door-to-door journey planners to enable them to welcome many more visitors by train, bus, bike and foot. As a member, you’ll also receive Good Journey’s toolkit on Welcoming Car-free Visitors and support with any aspects of improving or promoting sustainable travel – from shuttle buses to cycle racks.

Results reported by a host of leading UK attractions that have already joined Good Journey highlight the success it has achieved for them. Blenheim Palace, for example, increased car-free visitors by over 25,000 in just two years – with 500 people a week using Blenheim’s Good Journey page to plan car-free journeys. The attraction promotes 30% off entry for car-free visitors, using the Good Journey Mark throughout its marketing.

ASVA members wishing to take advantage of Good Journey’s exclusive subscription rate can find details of how to do this via our website’s Members Exclusive Offers page.