Great Days Out in Scotland 

ASVA is continuing to work with VisitScotland to promote the campaign ‘Great Days Out in Scotland’ which is now live. Over 40 businesses have now updated their offers on the VisitScotland website here, however there is still time to update your offers through VisitScotland’s business toolkit. 

The domestic campaign in partnership with ScotRail seeks to boost visitor numbers during the autumn and winter and run with their ‘Kids for a Quid’ offer. This will help promote the wide portfolio of attractions and experiences in Scotland, and the stories they have to tell. 

 What is the campaign? 

Great Days Out is a marketing campaign running from October to March aimed at stimulating visitor demand for visitor attractions and outdoor experience operators during the challenging autumn and winter season. 

How can I get involved? 

Update your VisitScotland business listing on with details of your offer. You have full control of your listing, your offer and it’s terms and conditions. Full details of how to make the updates can be found in the Great Days Out Business toolkit here. Once the listing is updated it will automatically appear in VisitScotland’s offer list here. This is a live link and the numbers will continue to grow in the coming weeks. 

How will this be promoted? 

Promotion will be across VisitScotland’s own channels, including social media, enewsletters, business engagement activity, as well as a short burst of paid promotion via Scotrail and the Year of Stories. Furthermore partners are being encouraged to support the campaign and drive traffic and awareness to