Scotland’s Tourism Industry Conference 2022

Scotland’s Tourism Industry Conference 2022

Scotland’s Tourism Industry Conference 2022 has now been and gone, with the event heralded as a great success by organisers and delegates alike.

A collaboration between ASVA, the Scottish Tourism Alliance and HIT Scotland (Hospitality Industry Trust), the Industry Conference ran across two days, 9th and 10th of November at the EICC in Edinburgh and online. The theme of the event was ‘New World. New Opportunity. New Responsibility’, with the conference bringing together an exceptional of speakers, each delivering important insights, advice and inspiration to help those working into the tourism industry navigate their way through and flourish in this new world and to embrace the new opportunities and responsibilities it presents.

The biggest conference of its kind in Scotland, the event afforded delegates the perfect opportunity to re-connect with industry peers, make new connections, gain invaluable and actionable learnings from expert speakers, share knowledge and be inspired. To provide you with a flavour of the event, this page contains a selection of images from the conference. You can also still access the conference programme here, as well as speaker profiles at this link, and we are delighted to offer you the opportunity to view the slide decks of all the fantastic presentations over both days. These can be viewed by clicking on the links below. –


The Economic Outlook: Philip Bartlett, Senior Economist at NatWest Group

Travel Insights: Gordon Clark, Vice President Business Development at Forward Keys

Scotland is Calling / what’s making the headlines & driving engagement: Vicki Miller (Director of Marketing and Digital), Katy James (Global Brand Marketing Manager) and Amanda Thomas (Global Influencer Marketing Manager) at VisitScotland

Brilliant staff, missing recycling bins and other learnings from BVA BDRC Mystery Visits: Jon Young, Travel and Culture Director at BVA BDRC

What are they saying about Scotland on TripAdvisor?: Justin Reid, Director of Media, Destinations, Hotels and Growth at TripAdvisor

Scotland Outlook 2030 – Next Steps: Marc Crothall, Chief Executive of the Scottish Tourism Alliance and Co-Chair of the new Tourism and Hospitality Industry Leadership Group

What’s Trending Globally?: Daniel Levine, Trends Analyst and Director at the Avant-Guide Institute

The Metaverse – Technology to Stimulate Innovation in Tourism Engagement: Graeme Stevens, Co-Founder and Director of New Frontier

Monetising Online Audiences: Nik Wyness, Head of Marketing and Engagement, The Tank Museum

Bringing a brand to life: measuring and optimising the impact of ‘Real Life’ experiences and events: Greg Klingaman, VP, EMEA at AnyRoad / ex-Diageo Global Retail Director

Q&A Panel Discussion – Innovations & Trends in the World of Food, Drink & Hospitality: Dr Jane Milton, Founder of Jane Milton Ltd.

Q&A Panel Discussion – Innovations & Trends in the World of Food, Drink & Hospitality: Iain Stirling, Co-owner of Arbikie Highland Estate

A community delivering for Scotland: Emma Guy, SCOTO & Project Manager for the Mountain Bike 2023 UCI Cycling World Championships

Reaching for the Sky – a whole new perspective on tourism at New York’s most transformational experience: Fabio Monteiro, Groups and Special Experiences Manager at SUMMIT One Vanderbilt


Scotland Outlook 2030, Destination Net Zero: Janie Neumann, Sustainable Tourism Manager at VisitScotland

Developing a Sustainable Destination: Michael Golding, CEO at Visit Inverness Loch Ness

The Evolution of Climate Action: Shannon Guihan, Chief Sustainability Officer & Head of TreadRight at The Travel Corporation

Taking an 800-strong hotel business to a Net Zero future: Alex Flach, UK & Ireland Development Director at Whitbread

How to Accelerate your Impact on the World: Mehalah Beckett, Executive Leadership & Business Coach at Lead Powerful Impact and Co-Chair at Scotland B Local

Power to the People – Harnessing potential and creating a great working environment at the Scottish Crannog Centre: Mike Benson (Director), Daisy Charles (Apprentice), Jenny Robertson (Iron-Age Interpreter and SVQ Assessor), Iain Paterson

Please note: not all speaker presentations will be available, due to the nature of the session (i.e., panel Q&A) or following speaker request. 

A post-event survey is now also live and can be accessed via the following link: SCOTLAND’S TOURISM INDUSTRY CONFERENCE 2022 Survey (

More images can be accessed here:

ASVA Members Drinks Reception

On the eve of Scotland’s Tourism Industry Conference, we held an ASVA members only drinks reception at ASVA member site, the Camera Obscura and World of Illusions in Edinburgh. With more than 100 members attending on the night, it was a very lively and engaging event, and it proved to be an excellent opportunity for the ASVA community to reconnect share stories and experiences and, of course, have some fun experiencing one of Scotland’s very best visitor attractions.

We would like to thank all of our members who attended on the night and for your continued support as we navigate our way through the ever-changing industry. We were also delighted to be working in partnership with Timberplay Scotland as our event sponsor, and we would like to thank them, as well as Lind and Lime Distillery for providing the drinks on the evening of the event.