Communications Manager

Organisation: The National Trust for Scotland

Salary: £39,521 - £43,541 pro-rata, per annum

Location: Edinburgh - Hermiston Quay

The Communications Manager plays an important leadership role within the Communications Team managing and delivering external communication activities that support our charity’s vision, objectives and brand.

The specific purpose of the role is to deliver a planned programme of communications activity to the media and the Trust’s many external stakeholders, delivering high levels of coverage to generate support for our charity.

You’ll work with our external Public Relations agency partner and manage two in-house Communications Executives to develop and deliver communication plans that will enhance the reputation of the Trust and promote its work and the benefits it brings to Scotland.


1. Work with the Head of Communications to develop, coordinate and deliver integrated communications plans and content to target new and core audiences, contributing to the delivery of the Trust’s 10-year strategy
2. Contribute to the management and delivery of the Audiences & Support directorate’s wider communications plans and activity that supports the Trust’s strategic objectives
3. Working with inhouse and agency colleagues, create and deliver on brand and on message content for use on Trust and external channels which promotes the work of the Trust
4. Building and managing relationships with key media contacts to maximise positive coverage of Trust stories
5. Support delivery of internal communications to promote a positive working environment for staff and keeping them informed of developments across the Trust as required, working with internal communications colleagues
6. Support the National Trust for Scotland’s properties, regions and departments in developing their own communication activities, ensuring that they align well with national activity and are within the agreed guidelines
7. Ensure the Trust maintains an effective and timeous response to media enquiries, including on an out of hours basis
8. Provide proactive and reactive advice and support to colleagues, including the senior management team and Trustees, on media and reputational issues
9. Attend and contribute to key meetings in Audiences & Support directorate and other directorates to ensure an integrated approach across all communications activity, and in line with the Trust’s overall communications, marketing and audience strategies.
10. Proactively build and maintain strong relationships across the Trust so that PR opportunities can be maximised and built into the wider activity arranged by the Communications team, spending time onsite where practical.
11. You’ll be flexible with a willingness to work non-traditional hours and be available to travel in the UK

Application Deadline: Sunday 07/04/2024