Communications & Membership Engagement Manager

Organisation: Xpress Recruitment

Salary: £36,000-£38,000

Location: Stirling

About the STA

The Scottish Tourism Alliance (STA) is the representative body of the Scottish tourism industry. Our organisation comprises over 250 trade associations, businesses, destination groups and other organisations with an interest in tourism.

We offer the best possible representation of the issues and challenges we face as an industry through continuous engagement with more than 70% of tourism businesses in Scotland. Our membership is spread across all regions and destinations in Scotland. We are governed by a Board with representation from all sectors within Scotland’s tourism industry.

Responsibilities and Duties

Reporting to the CEO, your role will include: with representation from all sectors within Scotland’s tourism industry. Find out morehere.

Responsibilities and Duties

Reporting to the CEO, your role will include:

Responsibilities and Duties

Reporting to the CEO, your role will include:

STA Marketing & Member Communications

Delivery of marketing campaigns and communications activities to generate prospective member leads and drive retention of existing members
Planning, writing, and executing various email marketing campaigns, including the organisation’s weekly news update
Delivery in promoting the value of the STA and its services to key audiences and stakeholders.
Delivery in the ongoing promotion of existing and new member benefits, services, discounts, tools, and content
Content creation and delivery for social media channels
Creation of online surveys – analysis and reporting of responses
STA Digital & Social Media Marketing

Delivery in the development and creation of digital marketing activity and collateral to support member recruitment, retention, and renewal
Reporting and monitoring of key website and social media metrics, goals, and activity

STA Websites – STA and STM (Scottish Tourism Month)

Maintaining, updating, and uploading website content – working with stakeholders and content owners from across the association (this includes uploading and maintaining posts, STA blog, website pages, member listings and improving functionality)
Maintaining relationships with IT and website support partners
Maintaining website compliance/GDPR
STA Events

Delivery in the planning and promotion of regional and national industry events (face to face and virtual)
Maintaining website event compliance/GDPR
STA Marketing databases /CRM
Managing, updating, and maintaining the association’s email marketing database
Delivering the ongoing development of the STA CRM system (to be integrated with the above database)
STA Support

Work closely with PR, Media and Policy colleagues retained by the STA
Help support the development of a Graduate apprentice in Marketing/Digital & Events
Ability to write and distribute press releases when required
Skills and Experience Required
We are seeking a highly motivated individual with the following skills:
Experience working in membership / trade body organisation (Desirable)
A good understanding of Scotland’s tourism industry make-up (Desirable)
Strong written English and proof-reading skills
Excellent spoken communication skills
Highly organised with the ability to work on multiple projects simultaneously within a fast-paced environment and be flexible within reason when necessary
Experience with both on and offline marketing activities.
Proficient in e-mail marketing and e-mail marketing platforms (Mailchimp)
Experience working with CMS platforms (WordPress)
Experience of a range of digital platforms for example, Survey Monkey, Eventbrite
Knowledge and experience of working with a CRM system desirable
Knowledge in using reporting tools such as Google Analytics
Computer literate in Word, Excel, and PowerPoint with the ability to pick up new software packages easily
Please note 2 references will be required if successful at interview

Deadline for applications is 1st March

Interviews will take place on 8th & 11th March in person in Glasgow and or Stirling.

Due to the expected volume of applications, please note we will only be contacting applicants who have been successful in meeting our shortlist requirements

Interested applicants are requested to submit a CV with covering letter direct to the STA’s appointed recruitment partner XPRESS RECRUITMENT email:

Application Deadline: Tuesday 01/03/2022