Digital Marketing Executive


Salary: £26000-£30000

Location: Edinburgh

From a single person in a garden shed, our company has grown to include multiple sites, brands and a team of 34 (and growing) passionate and talented individuals. We have so many stories to tell, and communicating those stories is an essential, and increasingly complex undertaking.

You will be working across multiple departments (sales, finance, visitor experience team) and channels (digital as well as digital support for on/off trade) to ensure that everything we do is recorded, captured and successfully shared with our customers.

What you will do:
• Work with the Brand Manager to deliver an annual communication strategy for social, website and email marketing
• Work closely with the Brand Manager to deliver key digital assets for social, web and e-commerce and deliver creative content in line with the brand guidelines.
• Planning content production shoots with external agencies and in-house
• Management of social media platform including scheduling, analysis, and community management for all brands
• Solely responsible for developing an email-marketing strategy for all brands including designing campaigns, growing databases, copywriting, and analysis
• Supporting the Brand Manager with SEO, Paid Search, Web Management and Email Marketing
• Support the Brand Manager with delivery of implementing the paid social strategy, working alongside the distillery team to ensure that we are meeting our brand building and tour objectives
• Write copy for that is on-brand and industry relevant, including social media channels and website
• Assisting the wider UK sales team in support for digital activations in key on and off trade accounts
• Analytical mind with an understanding of social metrics, and how to interpret data into actionable insights and learnings.
• Drive monthly and quarterly Social Media Reports showing key measurement metrics, recommendations and tangible insights including competitor activity.

Essential Skills
• Experience in managing and coordinating social media is vital, especially in running paid campaigns.
• Comprehensive understanding of Google Analytics.
• An ability to grasp and communicate a range of different brands.
• Creative and strategic thinking.
• Use of scheduling software for social media channels.
• Ability to multi-task and a self-starter attitude.
• Passion for the drinks industry is essential with a wider knowledge of the Scotch whisky or gin industry being beneficial.

Application Deadline: Friday 13/01/2023