Digital Media and Content Officer

Organisation: Dynamic Earth

Salary: £25,000 - £30,000 DOE

Location: Dynamic Earth, Holyrood Road, Edinburgh, EH8 8AS

Dynamic Earth is the UK’s leading earth science engagement charity, with a mission of empowering everyone with understanding and empathy for the Earth. We deliver this mission through our immersive exhibition, incredible 4K planetarium and through our learning and engagement programmes in Edinburgh and nationally across Scotland. We have recently published a new 10-year strategic plan – From Beginning to Mend – with a series of strategic priorities including delivering outstanding science engagement and reaching more people in more ways. It’s an exciting time to join Dynamic Earth and be a part of telling Earth’s epic story – from beginning to mend!

Role Purpose:

To create engaging, exciting and innovative content, and to develop our digital platforms to ensure our visitors can have an exceptional digital journey with Dynamic Earth.

Role Description:

Role Summary – You will play an active and hands-on role in creating and delivering digital content, including for our social media channels. You’ll be interested in the data and performance of our projects and our website, and you’ll be able to spot an exciting opportunity and create engaging content!

Key Results Areas:

Website Management
• Support the Head of Marketing and Communications on the strategic direction of
• Support in reviewing, mapping, monitoring and optimising our visitors’ digital journey with Dynamic Earth, ensuring our information is clear, our journeys are effective and that we monitor our performance against clear KPI’s.
• Work with our internal teams to create regular blog content and news stories which align with Dynamic Earth’s values and strategic goals, and provide excellent SEO.
• Draft and publish information on the website and work with our Web Developer to identify where we can make improvements to our website.
• Lead on systems integration to support online sales for tickets, membership and other products.
• Work closely with the Marketing and Communications Officer.

Content Planning and Social Media
• Identify engaging stories, create exciting content and digital opportunities – using the immersive and unique nature of Dynamic Earth to tell appealing stories that champion our work, our brand and our strategic priorities.
• Work with the Marketing Officer to develop and manage quarterly and annual content plans, using Trello, Hootsuite and/or similar systems to plan and publish content.
• Ensure we have an up to date bank of photography, video, and digital assets and that our content always reflects our values and complies with GDPR.
• Keep up to date with the latest trends with our competitors and in content and social marketing to bring new and innovative ways to engage with our audience.
• Support the Head of Marketing and Communications on projects to streamline processes, including how our emails, social media and website journeys interact.
• Develop a reporting process, tracking how our digital campaigns and channels are performing, and how we can continue to innovate.
• Lead on looking into new platforms, like TikTok, YouTube, Podcasts, and how we can reach and engage with new audiences.
• Seek digital opportunities and partnerships to encourage people to visit Dynamic Earth. e.g. listings websites and partnerships.
• Lead on engaging with our online community, including responding to comments, reviews, feedback and collaboration requests.
• Plan and coordinate influencer campaigns, working with businesses and individuals who align with Dynamic Earth’s values and strategic goals

Experience and Skills

• Digital or marketing qualification is desirable
• 2 years’ experience in a similar role
• Experience with managing social media platforms including Instagram, Facebook, X and TikTok
• Excellent oral and written communication skills
• Excellent planning and organisational skills
• Ability to work with autonomy when needed
• Excellent time management skills, including the ability to effectively prioritise a varied workload
• Experience of creating and delivering high-quality content from inception to point of delivery

Hours: Full time (37.5hrs/week), permanent. Standard working hours are 09:00 – 17:30 Monday – Friday. Ad-hoc evening and weekend work will be required to attend and support Dynamic Earth activities.

If you are interested in applying for this position, please email a copy of your CV and cover letter to

Application Deadline: Friday 20/10/2023