Jobs

We are looking for an experienced tourism consultant with a demonstrable track record of growing the visitor economy and building a destination from the ground up to a now renowned UK city break destination.

Role Profile:

Working to the Dundee Tourism Leadership Group (TLG), the Consultant will refine the developing Dundee Tourism Strategy that has been developed collaboratively with key stakeholders and in line with local, regional and national strategies which encourage people to visit and explore the local area.

Our overarching mission within the 5-year strategy, is to become Europe’s best emerging city break destination, in readiness for the opening of Eden Project Dundee.

This role will provide the essential external perspective required to help us grow the visitor economy and ensure our approach aligns with inter/national best practice, ahead of the strategy being put before the Inclusive Economic Growth and Strategic Leadership Group for formal approval in November 2024.

Duties and Responsibilities:

Refine the developing Tourism Strategy, providing essential external perspective and specialist destination development knowledge, to ensure we are set up for success in achieving visitor growth targets

Based on agreed strategy, develop associated 5-year action plan including 5-year growth forecast to identify the unique role the city can play in Scotland’s tourism eco-system

Provide expert guidance in developing the city tourism offer in line with consumer demand, insights and trends, identifying gaps in provision

Provide a framework to ensure long-term financial sustainability for the sector and any developing destination team

Provide expert guidance on the critical balance of volume and value as a developing destination while aligning with national and regional tourism strategies

Ensure developing strategy is underpinned by a sustainable approach to tourism development and aligns with Scotland’s Destination Net Zero Action Plan

Personal Specification – Essential
We are looking for demonstrable knowledge and experience of:

Track record of destination delivery from the ground up to a now renowned UK city break destination, with clear evidence of growing the visitor economy

Tourism market forecasting and business planning

Successful scalable integrated marketing campaigns that drive volume footfall

Consumer demand and trends in world-class European city break destinations, and innovative application of this insight

Scotland’s tourism eco-system and associated national strategies and frameworks including Scotland Outlook 2030

North East Scotland, its unique offer and potential

Sustainable approach to tourism development including Scotland’s Destination Net Zero Action Plan

Different models of best practice destination management governance in small but ambitious European cities

Investor and funding landscape to ensure future financial sustainability in a rapidly changing environment

Personal Specification – Desirable
While a perfect match isn’t essential, experience of working with developing destinations linked to the following is desirable:

City of 150-200k residents

A Unesco-attributed destination, ideally from the Creative City Network

Culture-led regeneration in a post-industrial city

Waterfront location

This project is funded by the UK Government through the UK Shared Prosperity Fund.

Application Deadline: Monday 19/08/2024