Head of Marketing and Engagement


Salary: £48,994 - £53,617

Location: Inverness

High Life Highland’s (HLH’s) purpose is making life better. This job contributes to that by leading the development of the “Making Life Better” charity proposition, supporting the development of HLH’s positive brand image and reputation, and through developing, implementing, and leading marketing and communications for the organisation.

Key duties and responsibilities include:

1. To develop a marketing and communications plan for High Life Highland that contributes to the achievement of the vision, aims and objectives of the charity;

2. To lead and manage the marketing and engagement team with an emphasis on the “Making Life Better” charity proposition and i-care people values: integrity; community; accountability; respect and example.

3. To ensure that the outcomes of the marketing and communications plan contribute to the achievement of the company’s income targets and service aims.

4. To devise and implement High Life Highland’s marketing and engagement goals: internal and external communications, including press and media that ensures effective, productive and positive relations with all key stakeholders.

5. To develop a digital first approach within the organisation while seeking a balance with more traditional media when appropriate, overseeing the organisation’s digital presence, including website development and management, social media marketing, online advertising and email campaigns.

6. To analyse consumer behaviour, campaign performance and providing recommendations to ensure data driven decision making.

7. Ensure consistent branding across all marketing material including digital and print by supporting the team in maintaining relationships with the organisation’s external design and website agencies, to ensure the development and production of an innovative and high quality portfolio of promotional material, on time and within budget.

8. To lead the marketing team as it supports the Inverness Castle Experience before, during and after the opening of the attraction.

9. To collaborate with key partners, for example, The Highland Council, the Scottish Government and its agencies and NHS Highland,

10. To cultivate positive relationships with media outlets, other organisations and stakeholders to enhance High Life Highland’s public image and maintain a favourable reputation for the organisation.

11. To be the key liaison with the Highland Council’s corporate communications team.

12. To work in collaboration with the public relations and communications teams of national and local partner agencies to ensure effective co-ordination of communication with national and local media;

13. Using leadership experience to motivate the team to perform to high standards, contributing to a positive, fun, creative working environment across the organisation.

14. To support with writing and distributing press releases, organising press conferences and briefings and responding to ad hoc requests as required.

This is a fantastic opportunity to undertake a key role in the organisation – with great benefits in the employment package for the right candidate. For more info, contact Douglas Wilby at, or call 07788 566 188.