Marketing Executive

Organisation: The Royal Zoological Society of Scotland

Salary: £26,610- £30,592

Location: Edinburgh Zoo

The role

To promote Edinburgh Zoo and Highland Wildlife Park as world class visitor attractions and the Royal Zoological Society of Scotland (RZSS) as an international leader in conservation, growing brand awareness, income and support.

Some of the things you’ll do:

Support and deliver an annual marketing activity plan to meet agreed targets
Assist and develop a market research programme to enable data-led decision making
Making use of data and insight, develop promotional campaigns to increase visitor numbers and income at Edinburgh Zoo and Highland Wildlife Park.
Develop promotional content and assets, ensuring brand consistency, value for money and quality
Working with the marketing manager, support the management of the full RZSS website suite, delivering continuous improvement in performance through development and search engine optimisation, maximising income through ticket sales, events, experiences, membership and retail
What we’re looking for:

You’ll be Degree qualified (relevant degree) or hold equivalent experience
Have a good understanding of the marketing industry and understanding of current Gift Aid and GDPR guidelines
Excellent standard of written and spoken English. Assertive communicator, confident in dealing with a wide range of stakeholders
Marketing, including digital advertising, Google Analytics, email marketing and direct marketing
Experience of working in a busy marketing environment, delivering to deadlines
For further information on what the role involves and essential/desirable criteria – please see the ‘related documents’ section under the site location map.

Shortlisting of applications and interviews for this position will take place while the advert is live; the advert will close once a successful candidate has been found. Interested candidates are therefore encouraged to submit applications as quickly as possible.

Application Deadline: Thursday 14/09/2023