Membership Marketing Manager

Organisation: The National Trust for Scotland

Salary: £38,557 - £42,479 pro-rata, per annum

Location: Edinburgh


The National Trust for Scotland is the charity that cares for, shares and speaks up for Scotland’s magnificent heritage. Since 1931, we’ve pioneered public access to and shared ownership of some of the most magnificent buildings, collections and landscapes in Scotland. We’re Scotland’s largest membership organisation and we’re independent from government.

The Audiences and Support Directorate brings together a range of creative and specialist skills to build support for our charity. Working closely with colleagues across Scotland, we protect, enhance and build the Trust’s reputation, positioning our charity as a leader in protecting and sharing Scotland’s natural, cultural and historic places for everyone to enjoy. By listening to our audiences and placing them at the heart of what we do, we grow support for our charity; increasing membership, inspiring visits and generating vital income through philanthropic work.

This role is responsible for developing and delivering marketing strategies to grow membership, nurture our existing membership base, and inspire loyalty and support. It develops compelling positioning and messaging for membership. The postholder is results driven contributing strategically to activity which generates over one third of the Trust’s income annually.

1. Work with the Head of Membership to champion membership within the Trust, leveraging internal support and driving collaboration. Support audience facing teams in providing the highest level of service to supporters.
2. Develop and deliver multiple membership recruitment campaigns across all channels throughout the year against target and budget agreements.
3. Nurture member engagement throughout the supporter lifecycle by deploying a suite of tailored communications across channels including magazines, letters, and e-newsletters to encourage visitation and engagement, improve retention and nurture a deeper connection between members and our cause. Work in collaboration with channel owners across the Audiences and Support Directorate.
4. Explore, deliver and review retention incentive schemes, loyalty rewards and reactivation strategies to meet retention targets and to encourage back lapsed or cancelled members.
5. Support properties to reach membership recruitment targets through the facilitation of training and the development of compelling sales resources and tools.
6. Collaborate with the wider marketing team to represent membership within the brand identity on national partnerships and brand campaigns.
7. Contribute to the strategic development of the membership product, from pricing and benefits to presentation and promotion, using audience segmentation research, market insights and benchmarking.
8. Measure the effectiveness of marketing performance to optimize campaigns and report on membership performance against growth and income targets.
9. Play an active role in the appropriate professional bodies and peer alliances.
10. Willing to work non-traditional hours and be available to travel in the UK.
The current duties of this job do/ do not require a criminal records (Disclosure Scotland) check to be carried out.

Application Deadline: Sunday 11/02/2024